Salesforce Marketing Cloud Developer

4 weeks ago

Gurugram Bengaluru Pune, India Heptarc Technology Solutions Private Limited Full time
Job Description

- Salesforce Marketing Cloud with Salesforce Cloud Data (CDP) experience is mandatory
- Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
- Identify data points required to enable use cases
- Analyze data for usability in CDP
- Identify data cleansing requirements
- Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
- Map data fields to CDP data fields
- Identify the need to custom CDP objects
- Determine the relationship between CDP data objects
- Identify the appropriate primary and secondary keys for each object
- Determine the specific unification algorithms required for the data of a given client
- Design test data to test the data model and unification algorithms
- Execute complex system tests
- Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript.
- Collaborate with cross functional teams in creating full landing page templates.
- Monitor and maintain existing interaction studio templates and campaigns.
- Set timelines of deliverables and expectations with all parties involved in a timely manner.
- Make content updates in website which are requested via email/ ticketing system
- Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates.
- Strong problem solving and troubleshooting skills with the ability to make good judgment

Qualifications:

- 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data Analytics space.
- Minimum 1-year implementation experience for one or more Customer Data Platforms
- Minimum 2-year hands on SQL experience
- Bachelor s degree or equivalent
- 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
- Experience managing large-scale full-life cycle implementation of personalization solution
- Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams

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