Abm Marketing Executive

Role ABM Marketing Executive Company Nucleus Software Exports Ltd Fintech Banking Software Solutions About Nucleus Software Nucleus Software is a leading global provider of digital lending and transaction banking solutions that powers the operations of over 200 financial institutions across 50 countries As pioneers in the Banking and Financial Services BFS industry we deliver cutting-edge fintech solutions including our flagship FinnOne Neo platform supporting retail lending corporate banking cash management and digital transformation initiatives for banks and financial institutions worldwide Join our dynamic team that s transforming the future of financial technology and helping institutions achieve digital excellence The Opportunity We are seeking a strategic and results-driven ABM Marketing Executive to spearhead our account-based marketing initiatives within the global Banking and Financial Services sector This role presents an exciting opportunity to drive targeted marketing strategies that directly impact revenue growth working with tier-1 financial institutions and emerging fintech companies As our ABM Marketing Executive you ll be at the forefront of our growth strategy combining deep financial services industry knowledge with cutting-edge marketing technologies to create personalized high-impact campaigns that resonate with key decision-makers in the banking ecosystem What You ll Achieve Strategic Account Development Growth Design and execute comprehensive account-based marketing strategies aligned with sales objectives and business goals for target financial institutions Partner closely with sales teams to develop tailored marketing plans for strategic accounts focusing on C-suite executives CIOs and digital transformation leaders Build and maintain strong relationships with key stakeholders within target accounts becoming a trusted advisor in their digital transformation journey Campaign Excellence Execution Create and manage sophisticated multi-channel marketing campaigns across email content marketing industry events webinars and targeted digital advertising Develop personalized content and messaging strategies that address specific pain points and business challenges of banking and financial services clients Execute both 1 1 and 1 Many ABM campaigns optimizing for maximum engagement and conversion Data-Driven Performance Optimization Leverage advanced analytics tools to measure campaign effectiveness track ROI and continuously optimize marketing strategies Monitor key metrics including account engagement scores pipeline acceleration deal velocity and revenue attribution Conduct A B testing and multivariate campaigns to improve performance across all touchpoints Customer Success Expansion Lead customer ABM marketing activities for existing clients through strategic customer visits Go-LIVE celebrations and relationship management programs Develop customer advocacy programs and case study initiatives to drive referrals and expansion opportunities Coordinate post-implementation marketing activities to ensure customer success and identify upselling opportunities Market Intelligence Industry Leadership Research and analyze banking industry trends regulatory changes and competitor activities to inform marketing strategies Collaborate with product marketing content marketing and sales teams to ensure messaging consistency and market positioning Represent NucleusSoftware at industry conferences banking forums and fintech events What We Offer Growth Opportunity Work with a market-leading fintech company serving 200 financial institutions globally Industry Impact Shape the future of banking technology through strategic marketing initiatives o Professional Development Access to industry conferences certifications and continuous learning opportunities Global Exposure Collaborate with international teams and clients across 50 countries Innovation Environment Work with cutting-edge fintech solutions and emerging technologies Competitive Package Attractive compensation benefits and performance-based incentives Ready to Transform Banking Through Strategic Marketing Join Nucleus Software and be part of a team that s revolutionizing how financial institutions leverage technology to serve their customers better Your expertise in ABM marketing will directly contribute to our mission of empowering banks and financial institutions with world-class digital solutions Apply now and help us build the future of financial technology one strategic account at a time Location Noida Department Marketing Travel 25-30 Industry events customer visits regional conferences Nucleus Software is an equal opportunity employer committed to diversity and inclusion We welcome applications from all qualified candidates regardless of race gender age religion sexual orientation or disability Requirements What You Bring Essential Qualifications Education Bachelor s or Master s degree in Marketing Business Administration or related field o Experience 3-5 years of proven experience in ABM marketing and content creation preferably within Banking and Financial Services BFS domain Industry Knowledge Demonstrable understanding of banking operations digital transformation challenges and fintech ecosystem Technical Expertise Advanced proficiency in CRM and marketing automation tools including Marketo HubSpot Zoho or similar platforms Hands-on experience with LinkedIn Sales Navigator Google Ads and social selling strategies Expertise in setting up optimizing and measuring ABM campaigns with clear ROI tracking Experience with landing page optimization user funnel analysis and conversion rate optimization Proficiency in A B testing multivariate testing and campaign performance analytics Strategic Marketing Skills Proven track record in demand generation campaigns with measurable results Experience managing marketing databases and executing complex email and display advertising campaigns Strong ability to identify target audiences and devise digital campaigns that engage inform and motivate decision-makers Experience in creating compelling content for C-suite and technical audiences in financial services Personal Attributes Strategic Thinking Ability to develop long-term account strategies while executing tactical campaigns o Communication Excellence Outstanding written and verbal communication skills with ability to present to senior executives Analytical Mindset Strong data interpretation skills and ability to derive actionable insights from campaign metrics Collaboration Proven ability to work cross-functionally with sales product and marketing teams o Industry Passion Genuine interest in financial technology and digital transformation trends Preferred Qualifications Professional certifications in digital marketing Google Ads HubSpot Marketo LinkedIn Marketing Experience with banking software solutions lending platforms or fintech products Knowledge of regulatory compliance requirements in financial services marketing Experience with international marketing campaigns across multiple regions Familiarity with enterprise sales cycles 6-18 months and complex B2B decision-making processes Benefits Nucleus is well known for identifying nurturing and promoting internal talent and having long mutually rewarding associations with its performing associates Our focus programs help our associates to continuously grow based on their capability performance and career aspirations Over the coming years this role can evolve to Program Manager Program Director and further on