Product Executive

2 weeks ago

Chennai India JOGO Health Full time

Job Description Skills: Product Executive, Marketing, Market research, Promotion Planning, Marketing tools, Strategic Thinking, Product Launch, Product Lifecycle Management, Position: Product Executive Experience Need Sales experience of >1 year Prior Product executive experience or working in agency Have handled a brand individually or 1 key account Industry: Healthcare / Pharma / MedTech Department: Marketing / Product Management Therapy Area Experience: Urology/ Gastroenterology/ Neurology Preferred Role Overview The Product Executive plays a critical role in managing the end-to-end journey of a product from conceptualization to commercialization. This role bridges strategy and execution by supporting product development, market research, promotional planning, and coordination with internal teams to ensure product success in a competitive market. Key Responsibilities - Product Strategy & Market Insights - Assist in formulating product strategies based on current trends, competitive landscape, and customer needs. - Conduct in-depth market research, customer segmentation, and competitor analysis. - Identify new opportunities for product expansion or repositioning. - Marketing Content & Promotional Planning - Collaborate with the clinical/medical team to create brochures, flyers, visual aids, digital assets, and campaign content. - Coordinate with agency for timely development of promotional material. - Support the execution of marketing campaigns (print, digital, on-ground) across geographies. - Sales Enablement & Training Support - Create training presentations, product monographs, FAQs, and objection-handling tools for the sales team. - Work closely with field teams to understand their challenges and develop support tools accordingly. - Organize and support sales team meetings, product launches, and customer engagement activities. - Train sales team on usage of promotional material - Min 5 days of field work with interaction with KOLs and KBLs. - Product Performance Tracking - Monitor KPIs such as sales volume, market share, and campaign effectiveness. - Maintain dashboards and reports for review. - Gather feedback from customers and field teams to support continuous product improvement. - Operational Support - Maintain accurate product documentation, data sheets, and marketing collaterals. - Track inventory of promotional materials and coordinate courier dispatches as needed. - Help manage vendor relationships, budget tracking, PO generation and invoice processing. What We're Looking For - Bachelors or masters degree in Life Sciences, Pharmacy, Marketing, or Business - 13 years of experience in product management, brand management, or sales/marketing coordination - Strong communication and coordination skills - Detail-oriented with the ability to manage multiple tasks - Proficiency in MS PowerPoint, Excel, and marketing tools

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