Aurassure - Manager - Marketing (4-5 Yrs) Bhubaneshwar/orrisa (online/digital Marketing)

4 weeks ago

Bhubaneswar Odisha, India Aurassure Full time

Job Title Marketing ManagerLocation Bhubaneswar Experience 4-5 years Department MarketingAbout AurassureAurassure is a climate-tech company delivering hyperlocal environmental intelligence on air quality flood risks and climate change We empower cities industries and enterprises across India and emerging markets to build data-driven climate resilience Our mission is to make environmental data accessible actionable and impactful for better decision-making in the face of climate challenges Role OverviewWe are seeking a proactive and results-driven Marketing Manager to lead our growth and outreach initiatives The ideal candidate will have a strong grasp of digital marketing lead generation and content strategy along with the ability to execute campaigns end-to-end You ll work cross-functionally with the sales design and product teams to position Aurassure as a thought leader in the climate intelligence space Key ResponsibilitiesCampaign Execution - Plan manage and optimize multi-channel marketing campaigns across email social media paid advertising and more SEO Website Management - Improve website performance and organic reach through effective on-page and off-page SEO strategies using tools like Google Analytics and Search Console Lead Outreach - Develop and manage outbound lead generation through email sequences LinkedIn campaigns and other outreach strategies Webinars Events - Organize promote and manage webinars virtual panels and conference sessions to build brand visibility and generate high-quality leads Content Marketing Collateral - Collaborate with internal and external teams to produce blogs brochures product decks case studies and videos that effectively communicate our value proposition Performance Tracking Reporting - Monitor key marketing metrics campaign performance and CRM data to assess ROI and optimize lead quality and conversion rates Cross-Functional Collaboration - Align marketing strategies with business goals by working closely with sales product design and leadership teams Qualifications- Bachelor s or Master s degree in Marketing Communications or a related field - 4-5 years of hands-on experience in B2B marketing-preferably in the tech SaaS or climate environmental sectors - Proficient with digital marketing tools such as Google Analytics SEO platforms email marketing tools and CRM systems - Proven track record of planning and executing successful webinars outbound campaigns and lead generation initiatives - Excellent written and verbal communication skills - Strong organizational and project management abilities with the capability to work independently in a fast-paced environment ref updazz com

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