▷ (15h Left) Head of Digital Marketing

Job Description

Job Title: Digital Marketing Head Multi-Brand Strategy & Growth

Location: HQ27, Gurugram, India (Must be Gurgaon-based or ready to relocate immediately)

Reporting To: Founder & CEO (Dubai)

Supporting: Global Digital Marketing Strategy & Execution

Employment Type: Full-time

Job Summary:

The Digital Marketing Head will be responsible for driving the digital growth strategy and marketing performance across a group of affiliated companies:

- bioQuad and Bio-Rep (health supplements, D2C ecommerce US, EU, UAE)
- HMRDO (health education and research US)
- Fte Events (event design and management UAE)
- Reve Rentals (furniture rental UAE)
- Pixel Digital Systems (managed print services UAE)

This is a senior, shared role with full accountability for performance marketing, SEO, email, CRO, and campaign strategy across these diverse brands. The candidate will coordinate with in-house teams and external vendors to drive measurable outcomes.

Key Responsibilities:

1. Team Oversight

- Supervise the daily output, deadlines, and quality of all digital support staff (Graphic Designers and Performance Marketing Executives) across business units, with responsibilities expanding as additional team members are onboarded
- Ensure alignment across brand-specific teams and maintain accountability for delivery and performance standards

2. Paid Media Management

- Plan and execute campaigns across Meta Ads, Google Ads, and YouTube
- Optimize budgets based on ROI/ROAS, audience performance, and funnel analytics
- Track campaign performance across regional websites (US, EU, UAE)

3. SEO & Organic Growth

- Oversee on-page, off-page, and technical SEO
- Identify ranking opportunities and build backlinks in relevant industry domains
- Track organic growth KPIs and coordinate with content support as needed

4. Conversion Rate Optimization (CRO)

- Analyze funnel drop-offs, A/B test landing pages and ad creatives
- Coordinate with design team to improve product page design and user flow
- Optimize mobile experience, page load speed, and CTAs

5. Email & Social Campaign Oversight

- Manage email automations (welcome, educational, promotional flows)
- Review organic social strategy and performance
- Ensure alignment of campaigns across ads, emails, and landing pages

6. Multi-Brand Oversight

- Lead digital strategy, campaign execution coordination, and performance reporting for affiliated brands: bioQuad, Bio-Rep (Boneo Canine), HMRDO, Fte Events, Reve Rentals, and Pixel Digital Systems
- Align digital efforts across brands by working closely with local teams, internal designers, and performance marketers assigned to each brand

7. Reporting & Coordination

- Deliver weekly and monthly KPIs to CEO
- Coordinate daily tasks with Gurgaon-based team
- Maintain campaign documentation, briefs, and test results logs

8. Strategic Planning & Growth Initiatives

- Contribute to quarterly planning and goal-setting across brands.
- Recommend new digital channels, campaign ideas, and testing opportunities to drive performance.
- Collaborate with the CEO and brand stakeholders on long-term digital strategy.

Key Skills & Competencies:

- Expertise in Google Ads, Meta Ads, GA4, Shopify, SEO, and Tag Manager
- Proven ability to build ROI-positive campaigns with lean budgets
- Strong grasp of funnel metrics, A/B testing, and growth loops
- Team coordination, especially in fast-moving environments
- Excellent English reporting, written, and spoken communication
- Ability to adapt digital strategy and tone to multiple industries and audience types

Qualifications & Experience:

- Bachelor's degree in Marketing, Business, or related field (MBA is a plus)
- Minimum 10 years hands-on experience in digital marketing or ecommerce (health-related digital marketing is a plus)
- Experience managing international campaigns and overseeing creatives/content teams

Work Schedule:

- Working Days:
- Weekly Off: Sunday
- 2nd & 4th Saturday: Off
- Other Saturdays: Working
- Work Timings: 10:30 AM to 7:30 PM IST

Salary & Emoluments:

Final package depends on strategic experience, proven campaign performance, and ability to lead digital operations independently.