 
						▷ (15h Left) Head of Digital Marketing
4 weeks ago
Job Description
Job Title: Digital Marketing Head Multi-Brand Strategy & Growth
Location: HQ27, Gurugram, India (Must be Gurgaon-based or ready to relocate immediately)
Reporting To: Founder & CEO (Dubai)
Supporting: Global Digital Marketing Strategy & Execution
Employment Type: Full-time
Job Summary:
The Digital Marketing Head will be responsible for driving the digital growth strategy and marketing performance across a group of affiliated companies:
- bioQuad and Bio-Rep (health supplements, D2C ecommerce US, EU, UAE)
- HMRDO (health education and research US)
- Fte Events (event design and management UAE)
- Reve Rentals (furniture rental UAE)
- Pixel Digital Systems (managed print services UAE)
This is a senior, shared role with full accountability for performance marketing, SEO, email, CRO, and campaign strategy across these diverse brands. The candidate will coordinate with in-house teams and external vendors to drive measurable outcomes.
Key Responsibilities:
1. Team Oversight
- Supervise the daily output, deadlines, and quality of all digital support staff (Graphic Designers and Performance Marketing Executives) across business units, with responsibilities expanding as additional team members are onboarded
- Ensure alignment across brand-specific teams and maintain accountability for delivery and performance standards
2. Paid Media Management
- Plan and execute campaigns across Meta Ads, Google Ads, and YouTube
- Optimize budgets based on ROI/ROAS, audience performance, and funnel analytics
- Track campaign performance across regional websites (US, EU, UAE)
3. SEO & Organic Growth
- Oversee on-page, off-page, and technical SEO
- Identify ranking opportunities and build backlinks in relevant industry domains
- Track organic growth KPIs and coordinate with content support as needed
4. Conversion Rate Optimization (CRO)
- Analyze funnel drop-offs, A/B test landing pages and ad creatives
- Coordinate with design team to improve product page design and user flow
- Optimize mobile experience, page load speed, and CTAs
5. Email & Social Campaign Oversight
- Manage email automations (welcome, educational, promotional flows)
- Review organic social strategy and performance
- Ensure alignment of campaigns across ads, emails, and landing pages
6. Multi-Brand Oversight
- Lead digital strategy, campaign execution coordination, and performance reporting for affiliated brands: bioQuad, Bio-Rep (Boneo Canine), HMRDO, Fte Events, Reve Rentals, and Pixel Digital Systems
- Align digital efforts across brands by working closely with local teams, internal designers, and performance marketers assigned to each brand
7. Reporting & Coordination
- Deliver weekly and monthly KPIs to CEO
- Coordinate daily tasks with Gurgaon-based team
- Maintain campaign documentation, briefs, and test results logs
8. Strategic Planning & Growth Initiatives
- Contribute to quarterly planning and goal-setting across brands.
- Recommend new digital channels, campaign ideas, and testing opportunities to drive performance.
- Collaborate with the CEO and brand stakeholders on long-term digital strategy.
Key Skills & Competencies:
- Expertise in Google Ads, Meta Ads, GA4, Shopify, SEO, and Tag Manager
- Proven ability to build ROI-positive campaigns with lean budgets
- Strong grasp of funnel metrics, A/B testing, and growth loops
- Team coordination, especially in fast-moving environments
- Excellent English reporting, written, and spoken communication
- Ability to adapt digital strategy and tone to multiple industries and audience types
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, or related field (MBA is a plus)
- Minimum 10 years hands-on experience in digital marketing or ecommerce (health-related digital marketing is a plus)
- Experience managing international campaigns and overseeing creatives/content teams
Work Schedule:
- Working Days:
- Weekly Off: Sunday
- 2nd & 4th Saturday: Off
- Other Saturdays: Working
- Work Timings: 10:30 AM to 7:30 PM IST
Salary & Emoluments:
Final package depends on strategic experience, proven campaign performance, and ability to lead digital operations independently.
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