Performance Marketing Manager

2 weeks ago

India Lotus Interworks Full time

Job Description

Job Title: Performance Marketing Manager (B2B Lead Generation PilotOS)

Location: Remote / India (7pm - 4am IST)

Type: Full-Time

About PilotOS

PilotOS is the world's first Campaign ROI Engineering System. We combine AlphaZero-style simulations with real-world microtesting, enabling businesses to achieve 2X99X ROI in 60 days.

We are now building our inbound marketing engine and are looking for a Performance Marketing Manager to own our lead generation strategy end-to-end, based on proven growth funnels.

Role Overview

You will be responsible for replicating and scaling a LinkedIn + Content + Outreach funnel (see diagram shared) to drive high-quality inbound leads for PilotOS. You will work closely with our designers (graphics & video) to execute campaigns, while you focus on strategy, execution, and optimization.

Key Responsibilities

- Lead Generation Strategy
- Build and execute the PilotOS inbound lead generation engine across LinkedIn, Email, SEO, and Retargeting.
- Own the funnel: Identify Engage Filter Nurture Convert.
- Campaign Execution
- Run LinkedIn Ads and manage campaigns to drive awareness and engagement.
- Develop and distribute LinkedIn content (with design support).
- Execute cold email outreach campaigns to ICP prospects.
- Leverage SEO & content marketing to generate organic traffic.
- Tracking & Optimization
- Track LinkedIn engagers and identify website visitors using analytics/intent tools.
- Filter prospects based on ICP fit and route them to the right nurture flows.
- Run retargeting ads (Meta, YouTube, LinkedIn).
- Monitor campaign performance and continuously optimize for lower CAC and higher conversion.
- Collaboration
- Work with design team for creative assets (graphics, videos).
- Coordinate with sales to hand off qualified leads and improve conversions.

Requirements

- 3+ years of experience in B2B SaaS performance marketing / demand generation.
- Proven track record of running LinkedIn Ads, cold outreach, and inbound funnels.
- Hands-on with tools like:
- LinkedIn Campaign Manager
- HubSpot/Reply.io/Smartlead for outreach
- Google Analytics, Tag Manager, SEO tools (Ahrefs/SEMRush)
- Retargeting (Meta Ads, YouTube Ads)
- Strong understanding of ICP-based targeting, lead scoring, and funnel tracking.
- Data-driven mindset with ability to measure, report, and optimize campaigns.
- Ability to work independently as a one-person growth engine (with design support).

Nice-to-Haves

- Experience in early-stage SaaS startups.
- Familiarity with AI/marketing tech products.
- Knowledge of marketing automation & lead nurturing workflows.

What We Offer

- Opportunity to build PilotOS's inbound marketing engine from scratch.
- Competitive compensation with performance-based bonuses.
- Work with a fast-moving, ROI-driven team.
- Growth and ownership in a scaling SaaS startup.

NOTE : Here is the RB2B funnel map link : https://drive.google.com/file/d/1H2EZ9ImaLcZ_jeYzVV86nGMxPe-0_EE8/viewusp=sharing

Candidates who understand it and can confidently say yes, I can run this end-to-end please share your resume at [Confidential Information] with the subject line Performance Marketing Manager.

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