Mall Marketing Manager

We are looking for a Marketing Manager for a reputed firm REPORT TO VP- MALL MANAGEMENT CRITICAL COMPETENCIES Participate in and execute components of strategic planning budgeting and program execution for the Shopping Mall Direct oversight of marketing staff may be required during project design development and completion 5-10 years of prior relevant experience with a focus in marketing strategies relationship strategies events strategies and programs Previous experience in marketing and retail required Knowledge of experience with shopping mall industry preferred Proven ability to drive entire marketing programs and experience managing teams in a professional services on national level Ability to juggle multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results Superior writing skills with demonstrated ability to create marketing collateral press releases web content internal communications materials client success stories and thought leadership outputs Excellent oral communications skills and professional client service manner Superior Microsoft Office skills e g Word Excel PowerPoint familiarity with integrating various technologies to support marketing efforts Demonstrated ability to work well within a team both on location and in a virtual mode and ability to interact with influence all levels of management Project management experience Manage strategic alliance relationships with key associations influencers media think tanks academics etc Work with integrated TMT marketing team to organize and execute regional client meetings and events panel roundtables industry conference receptions etc to strengthen relationships and drive revenue with strategic clients and targets Determine and engage other Firm support as needed to drive initiatives i e KM PR Internal Communications etc Undergraduate degree in marketing communications or related field Post graduate degree in branding or marketing a plus Key responsibilities Brand development Brand Management grow the profitability of the Mall- Kaylan and increase market share Develop and manage the total IMC Integrated Communications plan and take full responsibility of the 360 degree marketing of the brand Develop marketing strategies identifying attractive target markets products and service opportunities and positioning tactics Monthly presentations to tenants and VP- Mall Management Determine the preferred media and tools to use Conceptualise the creative campaign liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate true and effective communication with the various markets Act as the branding custodian of the shopping Mall Project Management Develop project mandates research marketing and business strategy Create and execute project work plans and revises as appropriate to meet changing needs and requirements Identify resources needed and assign individual responsibilities Manage day-to-day operational aspects of a project and scope Review deliverables prepared by team before communicating to VP-Mall Management Facilitate team and supplier meetings to ensure deadlines of project are met Promotions and Events Coach and Mentor on-site teams Sustain the brand awareness levels of the mall through ongoing annual seasonal weekly and joint events and promotions Conceptualise events promotions communicate the event to Mall Management as well as to all tenants execute implement the event attend all events after hours and over weekends as well liaise with the relevant suppliers and control the set budget Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market Primary Focus group Research Design sample for primary data collection moderator guide compilation actual facilitation of focus group analysing the data interpreting the findings and reporting the results Secondary Research Market Industry and competitor analysis Public Relations 1 Tenant Communication Manage the on-site Marketing Manager and request monthly report feedback on regular tenant visits Welcome new tenants as well as distribute the House Rules of the mall Host monthly tenant feedback sessions Distribute ad-hoc marketing and or management newsletters to tenants 2 Customer Relationship management Manage the on-site Marketing Manager to timeoulsy attend to all customer queries and complaints Assist the onsite Marketing Manager to build positive relations with role players in the community including schools religious institutions and businesses 3 Media Relations Build a positive relationship with all media role players Meet regularly with media representatives Distribute regular media releases generic or promotion specific Facilitate and negotiate joint ventures with the media 4 Social Responsibility Hosting fundraising events and manage charity drives Budget control Manage annual marketing budget and procedure and control the individual budget per promotion advertising campaign etc Report on the marketing finances on a monthly basis to VP-Mall management Professional qualities Challenge others to develop as leaders while serving as a role model and mentor Manage the development of team by ensuring when possible that project tasks are in line with each member s interests strong points Manages the process of innovative change effectively Encourage junior team members to take responsibility for their development within the company Suggests areas for improvement in internal processes along with possible solutions Job Type Full-time Pay 100 000 00 - 200 000 00 per month Application Question s are you ok with kalyan location What is your notice period What is your current ctc What is your expected ctc Experience marketing manager 8 years Preferred mall 3 years Preferred Work Location In person