Social Media Manager

About PhonePe Limited Headquartered in India its flagship product the PhonePe digital payments app was launched in Aug 2016 As of April 2025 PhonePe has over 60 Crore 600 Million registered users and a digital payments acceptance network spread across over 4 Crore 40 million merchants PhonePe also processes over 33 Crore 330 Million transactions daily with an Annualized Total Payment Value TPV of over INR 150 lakh crore PhonePe s portfolio of businesses includes the distribution of financial products Insurance Lending and Wealth as well as new consumer tech businesses Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem in India which are aligned with the company s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services Culture At PhonePe we go the extra mile to make sure you can bring your best self to work Everyday And that starts with creating the right environment for you We empower people and trust them to do the right thing Here you own your work from start to finish right from day one PhonePe-rs solve complex problems and execute quickly often building frameworks from scratch If you re excited by the idea of building platforms that touch millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us About Share Market At Share Market we believe the world of investing shouldn t feel intimidating or reserved for the experts We re building a platform that turns complex market movements into simple actionable insights helping first-time investors start with confidence and seasoned investors stay sharp Backed by PhonePe s trust and scale Share Market is where calm clarity and intelligent investing come together Role Overview We re looking for a seasoned Social Media Manager 7-8 years of experience who combines strategic vision with operational excellence You ll help build our social presence from ground-up 0 1 establish scalable processes drive cross-channel growth and craft audience-first narratives Finance or investing industry exposure is a plus but not mandatory Key Responsibilities Social Strategy Execution Define and execute a data-informed multi-channel social media strategy aligned with business goals Launch and scale social presence across platforms LinkedIn X Instagram YouTube WhatsApp Oversee content planning thematic calendars briefs creative direction and platform-specific optimization Building from Zero Lead 0 1 social brand development establishing voice identity content pillars cadence and audience acquisition plans Formalize processes SOPs workflows and approval systems for streamlined operations and quality control Analytics Optimization Monitor performance metrics engagement reach follower growth sentiment conversions Use insights to iterate strategies and optimize content performance Manage and leverage tools such as Sprout Social Sprinklr Hootsuite or equivalents for listening scheduling analytics and reporting Collaboration Scaling Work closely with third-party vendors and creative content agencies to deliver high-quality on-time outputs Collaborate with internal stakeholders across Content Design Product and Customer teams to amplify campaigns Brand Storytelling Thought Leadership Position Share Market as a credible thought-leading brand in investing education tailoring narratives to both novice and expert audiences Identify and elevate user-generated content community stories and market commentary to build authenticity Qualifications Skills Experience 7-8 years in social media strategy management ideally should have built D2C fintech brands from scratch early-stage startups 0 1 Strategic Mindset Highly strategy-driven with a proven track record of scaling brand presence across channels Operational Discipline Deep experience in setting up processes SOPs approval workflows and maintaining execution consistency Analytical Proficiency Comfortable working with data and drawing insights from platform analytics and social listening tools Tool Savvy Proficient or familiar with tools like Sprout Social Sprinklr or Hootsuite Finance-Friendly Advantage Understanding of investing markets or financial services is a plus-but strategic competence is the priority PhonePe Full Time Employee Benefits Not applicable for Intern or Contract Roles Insurance Benefits - Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance Wellness Program - Employee Assistance Program Onsite Medical Center Emergency Support System Parental Support - Maternity Benefit Paternity Benefit Program Adoption Assistance Program Day-care Support Program Mobility Benefits - Relocation benefits Transfer Support Policy Travel Policy Retirement Benefits - Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment Other Benefits - Higher Education Assistance Car Lease Salary Advance Policy Our inclusive culture promotes individual expression creativity innovation and achievement and in turn helps us better understand and serve our customers We see ourselves as a place for intellectual curiosity ideas and debates where diverse perspectives lead to deeper understanding and better quality results PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally regardless of gender sexual preference religion race color or disability If you have a disability or special need that requires assistance or reasonable accommodation during the application and hiring process including support for the interview or onboarding process Read more about PhonePe