Director-Customer Growth Marketing

Job Description

At Innovaccer , wer are looking for Director-Customer Growth Marketing and in this role, you will own the strategy and execution of marketing initiatives designed to expand Innovaccer s footprint within our existing customer base. In close collaboration with Customer Success who lead Quarterly Business Reviews (QBRs) you'll identify whitespace, prioritize strategic accounts, and develop marketing programs that effectively address each customer s evolving needs. By deploying the right channels and tactics from new-form content marketing to event-based engagement you'll build awareness and demand for Innovaccer s additional solutions, fueling cross-sell and upsell revenue growth.

A Day in the Life

- Own New Generation Within Existing Customers
- Whitespace identification & account prioritization to drive generation pipeline within existing customer base.
- Analyze contract data, product usage, and Customer Success feedback to uncover whitespace across our solutions portfolio.
- Develop an account-scoring model to surface high-potential opportunities for cross-sell/upsell marketing.
- Collaborative Strategy for Cross-Sell/Upsell
- Align with Customer Success on customer QBR insights, using those findings to inform tailored marketing campaigns that address specific pain points or growth objectives.
- Connect with Sales to ensure clear handoffs when leads mature into active cross-sell/upsell conversations.
- New-Form Content & Thought Leadership
- Oversee the creation of product-focused videos, customerproduct interaction showcases, and webinars that highlight the expanded value our solutions can deliver.
- Drive peer-to-peer engagement through case studies, customer roundtables, and analyst briefs that validate Innovaccer s capabilities and success stories.
- Conferences & Event-Based Marketing
- Devise meeting-generation strategies at healthcare conferences whether through private executive briefings or VIP experiences to spark discussions around broader product adoption.
- Collaborate with Sales and Customer Success to coordinate customer-exclusive events that reinforce partnership depth and shared best practices.
- Digital Campaigns & Account-Based Marketing (ABM)
- Launch targeted LinkedIn, email, and search campaigns highlighting pain points that can be solved by additional Innovaccer modules or solutions.
- Employ ABM best practices segmenting accounts, customizing outreach, and delivering personalized content for maximum relevance.
- Data-Driven Insights & Optimization
- Monitor campaign performance via CRM (eg, Salesforce) and analytics platforms (eg, Power BI), refining tactics based on user engagement and pipeline progression.
- Present clear, data-backed results to leadership, iterating rapidly to capture new cross-sell/upsell opportunities as they emerge.
- Cross-Functional Synergy
- Collaborate with Product to understand upcoming features and roadmaps, ensuring marketing messages reflect new enhancements that resonate with existing customers.
- Share learnings and best practices across teams Sales, Customer Success, Marketing to maintain alignment on messaging and priority accounts.
- Customer Advocacy & High-Impact Content
- Develop compelling case studies, comparative analyses, and success stories that map real results back to Innovaccer s expanding solutions portfolio.
- Cultivate customer champions who can speak to the impact of multiple Innovaccer products, boosting peer referrals and influencing broader adoption.

What You Need

- Whitespace & Account Prioritization Expertise
- Demonstrated ability to analyze customer data, interview stakeholders, and map opportunities for cross-sell/upsell.
- Operational & Analytical Mindset
- Proficiency in CRM (Salesforce) and analytics (Power BI, Tableau); comfort turning data insights into actionable marketing strategies.
- Work Experience
- 8+ years of experience in customer marketing, growth marketing, or account-based marketing ideally within a B2B SaaS or technology environment.
- Deep Customer Engagement
- Skilled at collaborating with Customer Success teams to distill QBR feedback into practical marketing initiatives.
- Familiarity with U.S. healthcare systems, payer-provider dynamics, or value-based care models is a strong plus.
- Channel Mastery & Campaign Execution
- Experience driving multi-channel programs (email, webinars, in-app messaging, events) targeting existing customers with relevant solutions.
- Knowledge of ABM approaches to tailor strategies for specific accounts or verticals.
- Exceptional Communication & Leadership
- Adept at influencing cross-functional stakeholders and distilling complex solutions into clear, resonant marketing messages.
- Project & Time Management
- Capable of managing multiple campaigns at once while maintaining a results-oriented focus.
- Education
- bachelors degree in Marketing, Business, or a related field; masters degree/MBA preferred.

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