▷ [15/10/2025] Position title Marketing Automation Specialist Marketo Associate
3 weeks ago
Job Description Position Title Marketing Automation Specialist Marketo Associate Panchkula, India - Date Posted July 21, 2025 Description We are looking for a skilled Marketing Automation Specialist with hands-on experience in Marketo to support our marketing operations. This role involves executing high-performing email campaigns, managing Marketo assets, and maintaining data integrity. The ideal candidate should have a strong understanding of marketing automation workflows and lead management practices. If you are passionate about campaign optimization and marketing operations, wed love to connect. Skills Key Skills - 35 years of experience working with Marketo. - Proficient in building and deploying email campaigns, nurture flows, and lead scoring models. - Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo. - Knowledge of CRM integration and sync-related troubleshooting. - Understanding of marketing data hygiene, list management, segmentation, and campaign reporting. - Ability to define and support lead lifecycle processes, including MQLs and lead routing rules. - Familiarity with A/B testing methodologies and campaign performance optimization. - Good communication and stakeholder management skills. - Attention to detail with the ability to maintain a clean and scalable Marketo instance. Responsibilities Roles And Responsibilities - Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo. - Create and manage Marketo assets, including landing pages, forms, and workflows. - Optimize campaign performance through A/B testing, data analysis, and reporting. - Maintain accurate data through segmentation, list hygiene, and CRM sync checks. - Implement and document scalable campaign processes and consistent naming conventions. - Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models. - Monitor and improve email deliverability, bounce rates, and overall campaign health. - Troubleshoot issues with campaign execution, integrations, or sync errors. - Ensure ongoing Marketo instance hygiene and governance. - Act as the primary point of contact for client stakeholders regarding campaign execution. Position: Marketing Automation Specialist Marketo Associate Name* E-mail* Phone* CV & Documents* (Add file) - Required fields Thank You Thank you for submitting your application. We will contact you shortly Contacts Email: [Confidential Information] Address HSIIDC Technology Park, Plot No 19, Sector 22, 134104, Panchkula, Haryana, India
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