Influencer & Offline Marketing Coordinator (content + Events + Ai)

Experience 2-3 years min 2 years hands-on o Location Chennai o Function Partnerships OOH BTL Events Influencer Affiliate Ops Role Purpose Own creator partnerships and all offline BTL marketing Plan and execute events stalls end-to-end backdrops hoardings standees furniture lighting AV permits manage vendors bus shelters gated communities RWAs malls kiosks metro pillars printers fabricators negotiate rates and keep a last-minute activation playbook with collateral always ready Build and scale influencer affiliate programs that measurably grow sales and revenue Core Responsibilities Influencer Marketing Strategy Operations In-Depth 1 Creator Sourcing Vetting Source creators across tiers nano micro mid celebrity UGC specialists Vet audience quality Demographics geo age language affinity health wellness brand safety Engagement rate authentic vs pod audience growth trend fake follower bot suspicions Content fit tone disclosure history prior brand outcomes Shortlist with scorecards fit quality expected CPA CAC creative X-factor 2 Strategy Briefing Build funnel-aligned plans awareness storytime day-in-life consideration how-to demo myth-busting conversion offer reveal UGC testimonial before after Author creator briefs hooks key messages claims guardrails visual dos don ts CTAs disclosure ad landing links coupon codes Maintain content banks FAQs proof points objections transformation stories 3 Content Channel Mix Formats reels shorts carousels lives long-form stories with link DM prompts community posts Create UGC kits shot lists b-roll prompts framing lighting cheatsheets Plan sequencing and whitelisting allow brand to run ads from creator handle Repurpose for paid PDP embeds event screens in-clinic rights cleared 4 Negotiation Contracts Negotiate deliverables exclusivity windows usage rights term whitelisting attendance event booth rate vs CPA affiliate hybrid payment terms Track PoP links screenshots deadlines revision cycles and approval SLAs 5 Launch Track Optimize Attribute with UTMs unique codes landing pages track views CTR saves comments sentiment assisted conversions and first-order CAC Run creative hook tests rotate winners into paid refresh briefs monthly Maintain Creator CRM status performance costs next brief date referral capacity 6 Sales Enablement Community Equip creators with offer matrices FAQs lead capture DM keywords WA click-to-chat and event invites Nurture top performers into ambassadors with tiered perks B Affiliate Program Strategy Growth Stand up manage affiliate stack platform onboarding policy payouts Define commission structures by product margin bonuses for thresholds and cool-down windows to prevent cannibalization Enforce compliance brand bidding rules coupon leakage control fraud monitoring and link hygiene Recruit publishers communities newsletters create launch kits swipe copy banners product feeds Report on affiliate revenue new-to-brand CAC LTV and optimize partner mix C Last-Minute Activation Readiness Maintain Go-Bag two universal backdrops 8x10 10x12 6 standees modular counters AV kit QR boards brochures FAQs sampling packs Templates in Canva Figma for same-day adapts on-call printers fabricators with delivery SLAs Pre-approved copy blocks and city-wise permissions checklist D Events Stalls OOH End-to-End Backdrops Stage Branding Size maps materials fabric flex foam rigging specs safety Hoardings Prints Site recce creative adapts traffic angle checks proofing media plans Standees Signage Roll-ups foam boards directional signage QR placards Stall Layout 2D 3D layout visitor flow demo zones storage power Furniture Fixtures Counters brochure racks stools tables cable management Lighting AV Key fill LED pars TV LED wall specs PA mic checks content loops Ops Pack Power loads extension boards gaffer kits first-aid trash plan Permits Compliance Venue RWA approvals fire electrical safety night installs PoP photos Staffing ROS Promoters MC briefs call sheets dress code lead forms giveaways E Vendor Media Management Maintain a roster of OOH BTL vendors bus shelters RWAs malls kiosks metro pillars pole kiosks printers fabricators rental houses Negotiate rate cards make-goods value-adds installation windows enforce SLAs QC color proofs GSM lamination mounting F Audience-First Offline Strategy Map message-offer-format by venue geo set goals footfall leads booked consults revenue Attribute via UTMs coupons QR and post-event conversion tracking Requirements Required Skills Proven BTL event execution OOH print production brief install proof Influencer Ops creator sourcing vetting HypeAuditor-style checks briefing contracting whitelisting rights usage and sales attribution Affiliate Ops onboarding commission math payout cycles fraud control policy governance Negotiation that lands better CPM CPA and make-goods strong vendor management Lead capture attribution design QR UTMs codes disciplined ops checklists budgets timelines Nice to Have Basic motion for event loops on-ground MC anchoring RWA mall media-owner relationships municipal norms familiarity Community building in gated societies gyms corporates Tool Stack Influencer CRM Analytics Aspire Modash Grin HypeAuditor Upfluence or robust Sheets Affiliate Platforms Refersion GoAffPro Impact Rakuten Shopify Collabs Trackdesk Attribution UTM io Bitly dynamic QR Shopify GA4 dashboards Planning Ops Notion Asana ClickUp Google Sheets Canva Figma size kits Print OOH Vendor portals Acrobat preflight geo-tag PoP photo apps Lead Capture Typeform Zoho Forms WhatsApp BSP quick-replies Zoho CRM Content CapCut Descript for quick edits Frame io for review Certifications Preferred Google Ads Measurement for attribution literacy Zoho CRM basics Event BTL management cert nice IAB Influencer Marketing modules nice Affiliate platform badges Refersion Impact GoAffPro Must-Have 2 Years Hands-On Hard Screen Running events stalls end-to-end layout backdrops furniture lighting AV permits with PoP evidence Managing influencer programs from sourcing brief contract publish sales attribution with UTMs codes whitelisting usage rights experience Delivering revenue from creators affiliates documented CPA CAC improvements vs benchmark Standing up an affiliate program policy payouts fraud controls at meaningful scale Executing last-minute activations using pre-built collateral without quality slips KPIs Influencer Revenue Affiliate Revenue New-to-Brand CPA CAC via creators affiliates Footfall Leads CPQL Booking Rate Revenue Activation On-time installs first-pass QC vendor SLA adherence OOH cost per footfall impression proof-of-posting compliance Speed-to-launch for last-minute events reuse from collateral library