Influencer & Offline Marketing Coordinator (Content + Events + AI)
1 week ago
Experience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated communities/RWAs, malls, kiosks, metro pillars, printers/fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue. Core Responsibilities Influencer Marketing — Strategy & Operations (In-Depth) 1) Creator Sourcing & Vetting Source creators across tiers (nano/micro/mid/celebrity, UGC specialists). Vet audience quality: Demographics (geo, age, language), affinity (health/wellness), brand safety. Engagement rate (authentic vs. pod), audience growth trend, fake follower/bot suspicions. Content fit: tone, disclosure history, prior brand outcomes. Shortlist with scorecards (fit, quality, expected CPA/CAC, creative X-factor). 2) Strategy & Briefing Build funnel-aligned plans: awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before/after). Author creator briefs: hooks, key messages/claims guardrails, visual dos/don’ts, CTAs, disclosure (#ad), landing links, coupon codes. Maintain content banks: FAQs, proof points, objections, transformation stories. 3) Content & Channel Mix Formats: reels/shorts, carousels, lives, long-form, stories with link/DM prompts, community posts. Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets). Plan sequencing and whitelisting (allow brand to run ads from creator handle). Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared). 4) Negotiation & Contracts Negotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event/booth), rate vs. CPA/affiliate hybrid,
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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chennai district, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
