Influencer & Offline Marketing Coordinator (Content + Events + AI)
1 week ago
Experience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated communities/RWAs, malls, kiosks, metro pillars, printers/fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue.Core ResponsibilitiesInfluencer Marketing — Strategy & Operations (In-Depth)1) Creator Sourcing & VettingSource creators across tiers (nano/micro/mid/celebrity, UGC specialists).Vet audience quality:Demographics (geo, age, language), affinity (health/wellness), brand safety.Engagement rate (authentic vs. pod), audience growth trend, fake follower/bot suspicions.Content fit: tone, disclosure history, prior brand outcomes.Shortlist with scorecards (fit, quality, expected CPA/CAC, creative X-factor).2) Strategy & BriefingBuild funnel-aligned plans: awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before/after).Author creator briefs: hooks, key messages/claims guardrails, visual dos/don’ts, CTAs, disclosure (#ad), landing links, coupon codes.Maintain content banks: FAQs, proof points, objections, transformation stories.3) Content & Channel MixFormats: reels/shorts, carousels, lives, long-form, stories with link/DM prompts, community posts.Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets).Plan sequencing and whitelisting (allow brand to run ads from creator handle).Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared).4) Negotiation & ContractsNegotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event/booth), rate vs. CPA/affiliate hybrid,
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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chennai district, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role Purpose Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops Role PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
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Chennai, India AIWO Full timeExperience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated...
