Cbg: Geography Head

About the Role This is a leadership role responsible for achieving business goals optimizing profitability overseeing compliance and driving transformation within the SBB division It involves strategic planning and execution to maximize revenue enhance portfolio growth through NTB acquisition as well ETB portfolio ensure risk compliance and drive sales productivity Details of the Role Department CBG Grade SVPI SVPII Sub-Department SBB- CBG Reporting Business SVPII EVP Location Mumbai Delhi Chennai Bangalore Kolkata Ahmedabad Chandigarh Lucknow Reporting Matrix Key Responsibilities Business Goals and Profitability o Own the P L of the flagship product with the objective of maximizing revenue This includes growing the overall portfolio book size through topline disbursement and portfolio retention cross-sell up- sell of other bank products to improve the overall RAROC of the business o Prepare geography-specific sales budgets and execute strategies to achieve targets along with preparing monthly quarterly and annual sales forecasts o Responsible for Geography sales targets ensuring growth and profitability of the portfolio Compliance and Risk Management o Ensure risk compliance through completion of RAR observations addressing repeat observations and managing RMP observations to maintain a strong compliance culture within your team o Improve business processes for a seamless delivery while maintaining a balance between customer needs expectations and business objectives o Review existing products and policy guidelines to ensure compliance with all statutory requirements Sales and Channel Development o Responsible for the preparation and execution of strategy for sales products and channel development o Develop and enhance new and existing distribution channels such as Branches Open Market AVC o Ensure adoption and usage of Siddhi as well as promotion of digital adoption through tools pertaining to the business OMEGA SFDC LOS etc o Scale up applications through digital journeys to streamline processes and improve efficiency o Conduct regular and detailed business reviews with Sales team to ensure that corporate strategies are percolated down to the ground level sales force o Create a performance oriented environment leading to high employee motivation and productivity Customer Experience o Drive a fulfilling customer journey to achieve customer delight and making the Bank the partner of choice o Responsible for increasing customer retention and driving engagement across existing customers to improve Net Promoter Score customer satisfaction and the lifetime value LTV of the customer o Establish and strengthen relations with key customers to enhance relationships and generate sustained business o Identify and convert potential customers who can be sold tailored products to enhance product penetration Collaboration People Priorities o Collaborate with cross-functional partners Credit Product Operations to drive business results o Control regrettable attrition across all grades to maintain a strong and motivated team o Drive various people agenda including but not limited to values talent management internal mobility culture learning and development initiatives o Build and nurture relationships with strategically important partners and agents Qualifications Graduation post-graduation from a recognized institute 12 sales experience secured products preferred with at least 3-4 years in MSME segment Role Proficiencies Strong sales orientation Proficiency in managing complex client relationships diverse stakeholders Capability to handle pressure and meet deadlines People management leadership skills to managing large geographically spread team coaching and mentoring and building a high performing team Competence in managing within a dynamic priority-setting environment Strong risk and compliance mindset Adept at communication and interpersonal skills Strategic and agile mindset Skills Refer to the About Company Axis Bank is the third largest private sector bank in India The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates MSME Agriculture and Retail Businesses The Bank has a large footprint of 4 594 domestic branches including extension counters with 11 333 ATMs 5 710 cash recyclers spread across the country as on 31st March 2021 The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021 The Overseas operations of the Bank are spread over eight international offices with branches at Singapore Dubai at DIFC and Gift City-IBU representative offices at Dhaka Dubai Abu Dhabi Sharjah and an Overseas subsidiary at London UK The international offices focus on Corporate Lending Trade Finance Syndication Investment Banking and Liability Businesses