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Analyst - Digital Marketing
1 month ago
Summary We are looking for an Analyst with experience in developing data modeling building visualizations and Reports for the Business owners stakeholders in Sales force marketing cloud intelligence or Datorama This position is in the Insights Analytics team and will play a critical role in rapidly delivering high quality omni-channel experiences to consumers patients across geographical regions The candidate should be subject matter expert in Salesforce Marketing Cloud Intelligence Datorama with innovative problem-solving abilities incredible flexibility and a keen drive to learn achieve and optimize This role will work closely with stakeholders along with the analytics team supporting and leading many activities including but not limited to requirement gathering grooming solution technical design QA technical documentation KPI framework measurement framework and analytical solution as neededPrimary ResponsibilitiesImplementing Visualizing maintaining and analyzing marketing campaigns using Datorama as Marketing Cloud Intelligence Tool Managing implementation of marketing data sets including - data ingestion integration analyzing and reporting Work with cross-functional teams to continuously improve the quantity and quality of insights what you bringData understanding for all media channels Paid Search Paid Social Display campaigns Programmatic Web Analytics etc using Datorama or MCI Trusted advisor or SME support for all inquiries and new enhancements Provide rapid ad hoc campaign analytical support for Marketing Cloud Intelligence Datorama Support and assist in business requirement capture grooming and overall project documentation Assist and lead day-to-day governance administration and maintenance of the connected marketing activation optimization reports Collaboratively deliver Marketing Cloud Intelligence data and reporting capabilities for key stakeholders Proactively recommend process improvements to optimize and grow the use of the platform Create guardrails and process documentation for team to use as checklists and guidance during execution Manage Stakeholder relationships and expectations throughout the project delivery and maintenance phase QualificationsMasters or Bachelors Degree with 2 years of experience Work experience in the Healthcare Pharma Life science industry is a plus Ability to build visualization and analysis in Datorama or MCI is a mustAbility to communicate effectively and deliver to both technical and business stakeholders Strong business-centric facing communication and project management skills Datorama or MCI Certified preferred Passion for customer service and relationship building and ability to collaborate in a constructive manner with others in a dynamic working environmentWhy Novartis Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world How can we achieve this With our people It is our associates that drive us each day to reach our ambitions Be a part of this mission and join us Learn more here Youll receive You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook Commitment to Diversity and Inclusion Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve Join our Novartis Network If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Network here Skills Desired Advertising Campaigns Alteryx Analytical Thinking Brand Awareness Business Networking Curiosity Digital Marketing Email Marketing Marketing Communications Marketing Plans Marketing Strategy Media Campaigns Process Documentation Strategic Marketing Novartis
