Brand Manager

2 days ago

Mumbai, Maharashtra, India Value Innovation Labs Full time
About the Role

This role sits at the intersection of brand and culture. You'll lead brand-first campaigns, craft narratives that go beyond product, and shape how modern love is experienced in India. From big-bang TVCs to meme-worthy Instagram moments, you'll be the voice behind the stories people remember.

What You'll Own

- Drive impactful brand campaigns end-to-end — from insight to execution.
- Conceptualize and execute social-first ideas that build community and cultural relevance.
- Lead growth levers like Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE), along with brand love metrics — Awareness, Consideration, Affinity.
- Influence Revenue, Retention, and Engagement through storytelling and precision targeting.
- Partner with media agencies to launch campaigns across Digital, TV, OTT, OOH, ensuring strong presence across every consumer touchpoint.
- Evaluate and optimize campaign performance across markets and segments.
- Build GTM strategies for major launches and cultural moments.
- Maintain a consistent brand voice across all platforms.
- Stay ahead of cultural trends — from reels to rituals.

What You Bring

- 4–7 years of experience managing international markets at high-impact consumer, D2C, or digital-first companies.
- At least one 3+ year long-term stint — we value stability and depth.
- Strong creative instincts with the ability to brief, shape, and deliver bold ideas.
- Proven track record in integrated campaigns (TVC, digital, social, influencer, branded content).
- Deep understanding of Indian consumers, culture, and context.
- Analytical mindset — ability to extract insights and use data to inform sharper storytelling.
- Passion for storytelling, creativity, and craft.

You'll Thrive Here If You're:

- A culture sponge — tracking memes, movements, and mood shifts.
- A storyteller with commercial acumen.
- Collaborative, agile, and quality-obsessed.
- Passionate about brands that stand for something meaningful.

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