Google Ads Expert

3 weeks ago

Jaipur, Rajasthan, India Vaibhav Global Full time
Job Description

Roles and Responsibilities:

- Plan and optimize paid shopping/search/display campaigns for the business.
- Research and create target keywords for campaigns.
- Write relevant ad copies, ensuring effective campaign and keyword structure.
- Analyze and build audience lists for various remarketing campaigns, including search and display.
- Manage and optimize campaigns using a combination of bid and budget management, structural, keywords, and ad text optimization.
- Optimize and A/B test different types of campaigns and other elements like audience, ad copies and creatives, landing pages.
- Contribute to and execute strategic growth plans for the business.
- Provide analysis and manage activities to improve campaign performance.
- Responsible for monitoring, tracking, and producing accurate and timely reports on campaigns.
- Manage on-page, off-site, and technical optimization required for PPC optimization strategy.

Skills:

- Constantly reviewing success and looking for improvements to campaigns.
- Great problem-solving skills, capable of overcoming obstacles and finding solutions.
- Energetic, self-starting individual with an ambitious mindset.
- Ready to handle the fast-paced, ever-changing nature of an eCommerce business.
- Takes responsibility and initiative for actions, projects, and people.

Qualifications and Experience:

- Education: Bachelor's degree.
- Experience: Minimum 3 years of experience actively managing Google Ads accounts.
- Specialization:
- Strong experience in Google Shopping and Merchant Center.
- Ideally holding a Google AdWords Certification.
- Ecommerce exposure is a must.
- Strong Excel skills.
- Strong knowledge of Google Analytics.

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