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Google Ads Specialist
4 weeks ago
About Us
We are a fast-growing digital agency focused on delivering high-performance marketing solutions. We are looking for a result-driven Digital Marketing Manager to lead paid campaigns and social media strategy across various platforms.
Key Plan, execute, and optimize PPC campaigns on Google Ads (Search, Display, Shopping, etc.).
- Monitor and manage paid ad campaigns across platforms like Meta (Facebook & Instagram), YouTube, and LinkedIn.
- Conduct keyword research, audience targeting, and budget planning to maximize ROI.
- Create, test, and refine ad creatives and landing pages for high conversion.
- Track and analyze campaign performance using tools like Google Analytics and Ads Manager.
- Stay updated with latest trends in digital advertising and implement best practices.
- Collaborate with design and content teams to align messaging across channels.
- Manage and grow social media presence (organic + 3+ years of hands-on experience in Google Ads & PPC management.
- Proven track record of running ROI-positive paid campaigns.
- Strong understanding of digital analytics tools (Google Analytics, Tag Manager, etc.).
- Solid grasp of social media marketing strategies.
- Ability to manage multiple campaigns and platforms simultaneously.
- Google Ads Certification (preferred).
(ref:iimjobs.com)