Performance Marketer

3 weeks ago

Vadodara, India Arborvitae Full time

Mid - Level Performance Marketer Location Ahmedabad Gujarat On-site Platforms Knowledge Google ads and Meta ads Bing ads snapchat ads etc are bonus Industry Agency or D2C brand experienceSalary Range Till 5 -6 LPARole - As a Performance Marketing Specialist you will play a crucial role in optimizing our digital advertising efforts across a range of platforms including Google Ads LinkedIn Ads Snapchat Ads Meta Ads Facebook Instagram TikTok Ads Twitter Ads and more Your expertise will directly impact our brand s visibility and conversion rates - We are seeking a talented professional with a minimum of 2 years of experience in performance marketing Key Responsibilities - Develop and implement comprehensive digital marketing strategies across various paid advertising platforms including Google Ads LinkedIn Ads Snapchat Ads Meta Ads TikTok Ads Twitter Ads and others - Plan execute and optimize paid campaigns to drive lead generation website traffic and conversion rates - Conduct keyword research ad copywriting and creative development to maximize campaign performance - Utilize Google Analytics and other analytical tools to monitor analyze and report on campaign performance making data-driven adjustments to achieve KPIs - Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates - Collaborate with the marketing and design teams to create and test landing pages ad creatives and other assets for campaigns - Stay up to date with industry trends emerging platforms and best practices to ensure a competitive edge in the market - Budget management and allocation ensuring maximum ROI on advertising spend - Collaborate with cross-functional teams to align marketing efforts with company goals Qualifications - Minimum of 2 years of experience in performance marketing with a strong focus on paid advertising - Proficiency in managing paid advertising campaigns on platforms such as Google Ads LinkedIn Ads Snapchat Ads Meta Ads Facebook Instagram TikTok Ads Twitter Ads etc - Strong understanding of Ecommerce marketing channels and campaign measurement - Should have in-depth knowledge of Google Tag Manager- In-depth knowledge of Google Analytics Excel and other analytics tools - Experience with A B testing conversion rate optimization and marketing funnel analysis - Strong analytical skills and the ability to interpret data to drive decision-making - Creative thinking and problem-solving abilities - Certifications in relevant advertising platforms ref updazz com

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