
Performance Marketing Executive
3 days ago
**Role Overview**:
**Key Responsibilities**:
- Plan, execute, and optimize paid ad campaigns on Facebook, Instagram, Google (Search & Shopping), and YouTube.
- Manage daily budgets, monitor performance metrics, and adjust campaigns to meet performance goals.
- Run A/B tests on creatives, audiences, placements, and landing pages.
- Coordinate with the design team for ad creatives and product banners.
- Analyze data using Google Analytics, Meta Ads Manager, and other tools to derive insights.
- Implement retargeting strategies to reduce cart abandonment and increase LTV.
- Stay updated on performance marketing trends and competitor strategies.
**Requirements**:
- 1-3 years of hands-on experience in performance marketing.
- Strong knowledge of Meta Business Suite, Google Ads, and Google Analytics.
- Experience with Shopify or e-commerce platforms is a big plus.
- Analytical mindset with proficiency in Excel/Sheets and reporting tools.
- Creative thinker with basic understanding of ad copywriting.
- Must be goal-oriented and data-driven.
**What We Offer**:
- High-growth environment with a direct impact on brand success.
- Collaborative team culture with freedom to experiment and innovate.
- Opportunity to lead performance campaigns across multiple platforms.
- Employee discounts on ECellStreet products.
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Language**:
- English (preferred)
Work Location: In person
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