Manager- Brand Management

Job Description

Requisition ID: 68949

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The Team You Will Be a Part Of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This Role In Summary

- Strengthen brand equity to position Whirlpool as among top 2 preferred brands across categories like refrigerator, washing machine, ACs, etc.
- Lead development of integrated communication plans to drive consumer consideration in both existing and emerging product categories
- Strengthen the brand team - structure, process and capabilities

Your Responsibilities Will Include

- Developing and executing comprehensive communication plans to drive awareness and/or consideration for our categories
- Leverage understanding of the competitive set, consumer behavior and our product proposition to craft impactful marketing initiatives straddling both offline & online mediums
- Oversee end-to-end marketing activities, ensuring seamless execution across ATL, BTL, digital & PR
- Work closely with category teams to align brand positioning with business goals.
- This role is ideal for someone who blends visionary thinking with hands-on execution, thrives in a fast-paced environment, and is passionate about storytelling, customer experience, and data-driven marketing.
- Proactive Agency & Vendor Management (PR, Media, Creative & Research)

Minimum Requirements

- MBA/PGDM in Marketing or Communications, Bachelor's degree in Design, Mass Communication, Fine Arts, or related field is a plus
- 5-8 years of relevant experience in FMCG/FMCD organizations or leading creative/brand consulting agencies
- Proven experience in managing integrated marketing campaigns (ATL, BTL, Digital, PR, Retail)
- Demonstrated ability to lead creative development in fast-paced, high-visibility brand environments
- Experience working with and managing external creative/media agencies
- Leading Both Product & Brand Campaigns
- Strategizing & Executing Product Launches
- Devising Marketing Strategies & Plans

Preferred Skills And Experiences

- Integrated marketing communication, brand Strategy, media Planning, consumer centricity
- Collaboration, critical Thinking, product curiosity
- Creative appreciation, content strategy
- Certifications (Preferred, not mandatory):

- Design Thinking or Creative Strategy
- Digital Marketing Certification

- Personal Attributes:

- Strategic thinker with high creative sensitivity
- Detail-oriented, with strong judgment on brand tone and design
- Ability to manage multiple projects and stakeholders simultaneously
- Passionate about consumer brands, culture, and storytelling

What We Offer

N/A

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.