Senior Sales Manager

Job Description Company Overview At TruNativ, we're redefining the way India thinks about nutrition. Health isn't just about recovery or aging it's about living at your peak, every single day. The shift is happening from addressing deficiencies to proactively optimizing well-being. And we're leading this movement with science-backed, effortless nutrition solutions designed for modern lifestyles. We're not just a brand; we're a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone. If you're passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition #TruNativ #FuelBetter #JoinTheMovement #NowHiring Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter. - Know more about us: http://www.trunativ.co Role: Senior Sales Executive/ Manager Department: HoReCa/ Institutional & Corporate Sales Location: Goregaon West (100% Work from Office) Reports to: Business Manager- Enterprise Sales Job Description Key Responsibilities: - Develop and implement a comprehensive sales strategy for the HoReCa, institutional and corporate channels, aligned with overall company objectives. - Identify, pursue and win new key accounts (hotel chains, restaurant groups, corporate firms), as well as expand business with existing accounts. - Negotiate contracts, commercial terms, pricing, promos, alliances and partnerships; ensure favourable margin, clear terms and sustainable business. - Manage and grow a portfolio of strategic key accounts: maintain relationships with senior decision-makers (F&B directors, purchasing heads, procurement) to drive adoption and loyalty. - Coordinate with internal teams (marketing, product development, operations, logistics) to ensure seamless delivery, product availability, correct packaging, merchandising, and service excellence. - Develop annual/quarterly sales plans, forecasts and budgets; track performance (revenue, margin, volume, account share) and report to senior management. - Conduct market intelligence: monitor competitor activity, market trends, channel evolution and customer needs; use insights to shape strategy and product/packaging/offer development. - Drive merchandising, impulse-buy programmes, in-beverage usage, rack placement and other activation initiatives in the HoReCa/institutional space. - Ensure compliance with company policies, maintain accurate CRM data, pipeline management and operational standards (contract terms, payment collections, SLA). - Represent the company at industry events, trade shows, customer forums and with major partners/associations. Qualifications & Skills Required: - Bachelor's degree in Business, Marketing, Hospitality Management or a related discipline; MBA is a plus. - Typically 4+ years of progressive B2B sales experience, with a significant portion in HoReCa / food service / institutional / keyaccount channels. - Proven track record of meeting/exceeding targets, winning new business and managing large accounts and contacts in major cities like Mumbai , Delhi , Bangalore , Pune etc . - Strong relationships and network within the HoReCa / institutional / corporate catering sectors is highly desirable. - Excellent negotiation, communication (verbal & written) and interpersonal skills. - Strong commercial acumen: understands pricing, margins, contribution, P&L impact. - Strategic thinker but also hands-on: able to roll up sleeves, pursue opportunities, and ensure execution. - Willingness to travel frequently (within region and to customer sites) and work in a field-based sales environment. - Self-motivated, results-oriented, resilient under pressure, and able to lead or influence crossfunctional teams. - Experience in FMCG/food service or hospitality sectors is a plus (especially for HoReCa channel) Immediate joiners or the candidates serving their notice period are preferred.