Senior Designer

Job Description Senior Designer | DeHaat Honest Farms Location: Gurugram Experience: 56 years (FMCG or CPG design experience is a must) Function: Brand & Content (works with E-com, Q-comm, Trade Marketing, NPD, and Performance Marketing) Reporting To: Brand Manager About Honest Farms DeHaat Honest Farms is redefining how India experiences food, straight from farmers, free from pesticides, and full of integrity. We are a fast-growing FMCG brand combining agriculture, technology, and design to bring authenticity and quality to every pack and platform. We are looking for a Senior Designer who can translate our farmer-first values into compelling visual design across packaging, e-commerce, retail, and digital campaigns. Role Overview You will lead the complete visual identity for Honest Farms across digital and retail touchpoints. The role demands creative thinking, design precision, and a strong sense of how visuals influence consumer behavior. Key Responsibilities E-commerce and Q-commerce Design - Create A+ content, PDP images, brand storefronts, and promotional assets for Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket. - Develop asset playbooks by SKU or category and test what drives conversions. - Ensure all assets meet platform guidelines and brand standards. - Partner with the performance marketing team to optimize creatives for click-through and conversion. Retail and POSM Design - Design shelf strips, danglers, wobblers, posters, counter units, and display islands. - Adapt creative concepts for both General Trade and Modern Trade formats, including regional languages. - Deliver precise, print-ready artwork with complete specifications and die-lines. Packaging and NPD - Handle packaging design from concept to pre-press with full compliance to FDA and FSSAI norms. - Build a cohesive visual system across product categories and variants. - Coordinate with vendors for mockups, color proofs, and print production. - Support packaging innovation and sustainability initiatives. Brand and Campaigns - Maintain and evolve the overall brand identity including color, typography, and imagery. - Design assets for ATL and BTL campaigns, PR kits, and events. - Create and manage templates for social and digital content. Insights and Compliance - Use consumer and performance insights to make data-informed design decisions. - Track the impact of creative changes on key metrics such as CTR and CVR. - Ensure compliance with all claim, packaging, and legal standards. Workflow and Vendor Management - Streamline creative workflows and maintain a central asset library. - Manage agencies, freelancers, and print vendors for quality and timely delivery. Required Skills - Strong experience in FMCG packaging design, pre-press, and print production. - Understanding of e-commerce visual merchandising and conversion principles. - Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign). - Working knowledge of After Effects or Premiere for video content. - Ability to connect creative work with data and performance outcomes. - Strong sense of typography, hierarchy, and visual storytelling. Good to Have - Experience designing in regional languages. - Basic 3D or mockup skills using Blender, Dimension, or C4D. - Interest in sustainable packaging and design cost optimization. Education Bachelor's degree in Communication or Visual Design (NID, NIFT, MIT, Symbiosis, or equivalent portfolio). Why Join Us - Be part of a purpose-driven FMCG brand built on honesty and impact. - Work with a creative, fast-moving team shaping the future of farm-to-table FMCG in India. - Create design that not only looks good but performs across markets and platforms. If you are a designer who blends creativity with commercial thinking, we would love to connect.