Senior Graphic Designer

10 hours ago

Gurugram Gurugram India airpay payment services Full time

Job Description Job Title: Senior Graphic Designer Job Level: Mid/Senior. Report to: Medha Trivedi. Department: Marketing. Organization: Airpay Payment Services Pvt. Ltd (https://www.airpay.co.in/) Location: Gurgaon/Kochi/Chandigarh. Job Summary Serve as a visual creative lead and hands-on designer. Conceptualize and execute high-impact visual assets for both digital and offline channels, ensure brand consistency, and help elevate airpay's visual identity in the market. The role will also require mentoring junior designers, contribute to design strategy, and ensure deliverables align with marketing goals, user experience and business outcomes. Key Responsibilities - Creative & Visual Strategy - Work closely with the marketing strategy team and lead and develop creative design concepts for major marketing campaigns - Translate campaign objectives into visual assets (digital banners, social media, emailers, landing pages, print collateral, event materials) - Ensure that visual work supports measurable marketing outcomes (clicks, conversions, brand lift) rather than just aesthetic output. - Stay current on design trends, fintech visual language, motion graphics/animation, and advise on how to apply them. - Design Execution & Production - Create, iterate and deliver high-quality visual assets: Digital: social posts (static + animated), display ads, email templates, landing page graphics, UI visuals for campaigns. - Print/offline: brochures, banners, event backdrops, POS materials, brochures, signage. - Motion/Video: GIFs, short motion graphics, animated ads, storyboards for video assets - Brand Governance & Documentation - Maintain/update brand guidelines as the company scales and launches new products/features. - Ensure proper governance of visual identity: icons, typography, colour palette, imagery style, animations. - Enforce the visual language across marketing, product, and external agency work to maintain consistency and brand integrity. Required Qualifications - Bachelor's (or higher) in Graphic Design, Visual Communication, Fine Arts or related discipline. - Experience: 6+ years of graphic design experience within a marketing/branding context. - Proficiency in design & motion tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects (or similar for motion), Figma/Sketch/etc. - Strong portfolio that demonstrates: brand work, marketing campaigns, multi-channel assets (digital - print - motion). Skills And Experience - Understanding of marketing fundamentals: how design supports acquisition, conversion, retention; ability to think beyond visuals to business metrics. - Excellent visual design skills: typography, layout, colour theory, imagery, motion/animation (preferred). - Strong communication skills: ability to present and defend design choices, interact with non-design stakeholders. - Excellent organisational skills, ability to manage multiple projects under tight deadlines, high attention to detail. - Preferred: Experience in fintech / payments / digital-services sector; understanding of digital product UI/UX would be a plus. Travel Requirement - None Compensation And Benefits - As per company standards

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