Account Based Marketing Spl || B2B SaaS

4 days ago

Kottayam, India Talentiser Full time

We are currently hiring for our client : World’s first true AI-powered childcare & preschool management platform. Type - Onsite ( 5 days ) Location - Bangalore About the Role : As Account-Based Marketing (ABM) Specialist, you will own the end-to-end strategy and execution of enterprise marketing initiatives — from planning content and campaign strategy to creating assets, driving distribution, and generating qualified leads from key accounts. You’ll combine analytical thinking with creative storytelling to design high-impact campaigns that position us as a trusted authority in the SaaS space. Key Responsibilities 1. Strategy - Define and execute the content and asset strategy for priority enterprise accounts. - Collaborate with Sales, Product Marketing, and Leadership to align ABM plans with business and revenue goals. - Identify account-specific messaging opportunities and tailor campaigns to industry challenges and needs. 2. Asset Creation - Conduct primary and secondary research — including interviews with customers, sales teams, and industry partners. - Translate insights into compelling content such as whitepapers, case studies, thought-leadership articles, and solution briefs. - Work closely with the design team to produce visually engaging and on-brand marketing assets. -Ensure all assets communicate value proposition clearly and resonate with enterprise decision-makers. 3. Content Distribution Strategy - Plan and manage multi-channel distribution of content through email, , paid media, and targeted outreach. - Collaborate with sales and marketing teams to build personalized engagement plans for key accounts. - Monitor engagement and continuously optimize distribution tactics for reach and impact. 4. Lead Generation - Develop and run content-led lead generation campaigns focused on priority enterprise accounts. - Partner with the Sales team to ensure seamless handoff of qualified leads and account-level insights. - Track campaign impact across the buyer journey — from awareness to opportunity creation. 5. Optimization & Reporting - Measure and report on key campaign metrics (engagement, MQL → SQL conversion, pipeline contribution). - Analyze performance data to identify improvement opportunities and optimize future campaigns. - Experiment with new formats, channels, and messaging to continually enhance ABM effectiveness. Who You Are ● A strategic marketer who blends creativity with analytical thinking. ● Experienced in B2B SaaS content marketing and account-based campaigns. ● Skilled at translating research and insights into high-quality marketing assets. ● Comfortable collaborating across teams and managing multiple projects end-to-end. Preferred Qualifications ● 4–6 years of experience in content marketing, ABM, or enterprise marketing (preferably in SaaS). ● Proven ability to create whitepapers, case studies, and thought leadership content. ● Hands-on experience with CRM and marketing tools (HubSpot, Ads, Apollo, etc.). ● Excellent written communication and storytelling skills. ● Bachelor’s degree in Marketing, Business, or Communications.

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