Associate Creative Director

Job Description

Lead the Creative Charge at India's Most Inclusive Digital Brand

About Meesho & Our Creative Intelligence Unit

If you're excited about driving 10x growth for India's truly profitable e-commerce platform, then this might just be your dream role. At Meesho, we're building the future of e-commerce grounded in the realities of 150 million+ Bharat users. In the creative team, we are a diverse mix of brilliant designers, captivating storytellers, and video wizards who partner closely with our business teams to build truly impactful creatives that deliver real results. We work upstream with product, business, and growth teams to define challenges and design solutions that create real, measurable impact. We're driven by deep user insights, connected by powerful storytelling, and fuelled by innovation. In just the last few months, we've launched India's first AI-led TV campaign, moved our performance marketing creatives to an AI-automated workflow, and built our own Creative Intelligence Unit which is a playground to test, automate, and build with speed. This isn't just about novelty, it's about making creativity smarter and stronger with better systems and tools. You'll find our creative magic across branding, Performance marketing, Integrated communication and homepage channels for the users.

Your Mission: Lead the Creative Charge

We're looking for an Associate Creative Director who's ready to lead the most AI-forward, impact first creative team with vision and empathy. Someone who can raise the bar on craft, mentor a growing team, and bring bold, strategic thinking to everything from brand storytelling to performance creative. A builder, a partner, and a driver of change.If you're a creative leader who's excited to shape what the future of e-commerce feels like, listen to users, and create what they truly need, this is your chance to do it at massive scale and with real impact.

See what we have been upto here

What You'll Own

- Creative Leadership
- Lead campaigns across brand, performance, and integrated comms - from insight to impact.
- Shape the creative brief in collaboration with stakeholders, using user insights, behaviour and creative storytelling as a tool for solving real business challenges.
- Mentor design, copy and video team to bring big ideas to life across platforms.

AI-First Creative Innovation

- Build and scale AI integrated creative workflows across formats. From speeding up execution without compromising on insight or craft.
- Use GenAI tools not just to execute faster, but to test, optimize, and personalize content at scale.
- Help codify creative systems that allow us to automate quality at scale.

Narrative Craft & Format Thinking

- Create emotionally intelligent and functionally effective storytelling that reflects Meesho's user aspirations and brand values.
- Guide teams to crack platform first formats for all touchpoints - Push Notifications, Performance platforms, TV campaigns, digital branding etc.

Creative That Moves Business

- Drive performance through storytelling, test, learn, and optimize content in close sync with growth and product teams.
- Translate insights into conversion with not just click worthy but brand building content.

Cultural Fluency

- Understand the regional and behavioural nuance across the cultural landscape of tier 24 India.
- Conduct user research to get the right insight for every brief.

What We Are Looking For

- 8+ years in creative leadership (copy and art), ideally across digital, video, and performance formats.
- Experience co-owning briefs with strategy or marketing teams, not just crafting the message, but the problem itself.
- Comfort and curiosity in AI-powered creative tools, workflows, and experimentation.
- Strong team leadership - can run pods, mentor creatives, and build a high-collaboration environment.
- Hunger to innovate, simplify, and scale creative thinking in a high-speed, high-growth setup.

What We Offer

- A high-autonomy, high-ownership culture where creative thinking drives business.
- Access to cutting edge GenAI platforms and the freedom to experiment with new workflows.
- A team of passionate creatives solving meaningful challenges together.