Marketing Manager

Overview Job Title Manager Marketing- Key Initiatives and Events Location Global HQ Chennai Company Prodapt Work Arrangement Work from Office Role Overview Prodapt is looking for a highly accomplished and experienced Manager - Events Media and ABM to drive high-impact marketing initiatives across global clients and industry engagements This role requires a strategic and execution-driven professional with 10 years of experience in SaaS large tech product or services companies with a proven track record of managing large-scale industry and in-house events account-based marketing ABM programs and media analyst relations The ideal candidate will have deep expertise in global marketing execution successfully leading CXO-level industry engagements ABM campaigns across key accounts and media analyst relationship management This role will report to the Head of Marketing and work closely with cross-functional teams including sales product marketing leadership and external partners to position Prodapt as the AI-first technology partner for telecom and technology companies Responsibilities Key Responsibilities Event Management - Industry In-House Lead and execute flagship in-house and industry events for global clients including CXO summits executive roundtables customer workshops and sponsorship activations Drive end-to-end event strategy including concept development branding logistics vendor management speaker coordination and post-event engagement Partner with industry bodies associations and external agencies to ensure Prodapt s strong presence at global telecom and technology events Manage event budgets execution timelines and ROI measurement for continuous optimization Global Marketing Brand Campaigns Contribute to Prodapt s regional marketing strategy ensuring our presence is strongly established as an AI-first leader in telecom and technology Work closely with the broader marketing team on strategic branding positioning and demand generation efforts in the region Drive integrated marketing initiatives leveraging content digital and experiential marketing to enhance brand visibility and customer engagement Account-Based Marketing ABM Execution Support and execute targeted ABM events and campaigns for strategic accounts ensuring engagement at multiple levels CXO decision-makers influencers Leverage ABM tools Demandbase 6Sense Salesforce HubSpot or similar to drive data-driven engagement strategies Work closely with sales and customer success teams to track ABM events and campaign effectiveness pipeline contribution and account penetration Media Analyst Relations Build and maintain strong relationships with leading industry analysts and media partners to enhance Prodapt s visibility as a thought leader Drive analyst briefings inquiries and research participation ensuring Prodapt is well-positioned in relevant reports and market assessments Manage media relations securing coverage in key global tech and telecom publications including interviews press releases and thought leadership placements Work with leadership to craft compelling executive communications ensuring Prodapt s messaging is well-articulated across media and analyst channels Stakeholder Management Collaboration Partner with sales leadership and portfolio marketing teams to ensure seamless alignment between marketing efforts and business objectives Work with creative content and digital teams to develop compelling narratives and impactful event ABM assets Provide regular reports and insights on campaign performance event impact and analyst media engagements Requirements Qualifications Experience Proven Experience 10 years of marketing experience in leading SaaS tech product or services firms with global exposure Strong track record of successfully managing large-scale industry events in-house customer engagements and ABM programs Demonstrated experience in handling global media and analyst relations driving strong brand positioning Expertise in managing CXO-level engagements and strategic marketing initiatives across international markets Technical Marketing Skills Experience with tools and CRM systems Demandbase 6Sense Salesforce HubSpot etc Strong understanding of B2B marketing event execution and analyst media engagement strategies Proven ability to manage multiple projects deadlines and budgets effectively Deep knowledge of telecom and technology industry trends experience with CSPs is a bonus Soft Skills Exceptional stakeholder management and communication skills capable of engaging with CXOs analysts and senior leaders Highly organized proactive and detail-oriented with a strong execution mindset Strategic thinker and problem solver with a passion for driving impact in high-performance environments