Sr Marketing Programs Specialist

Description Gigamon recently certified as a Great Place to Work helps the world s leading organizations run fast stay secure and innovate We provide the industry s first elastic visibility and analytics fabric which closes the cloud visibility gap by enabling cloud tools to see the network and network tools to see the cloud With visibility across their hybrid cloud network organizations can improve customer experience eliminate security blind spots and reduce cost and complexity Gigamon has been awarded over 90 technology patents and enjoys world-class customer satisfaction with over 4 000 organizations including over 80 percent of the Fortune 100 and hundreds of governments and educational organizations worldwide We are looking for a detail-oriented and creative Email Marketing Specialist to join our team In this role you will be responsible for planning executing and optimizing email campaigns that drive engagement nurture leads and support revenue growth You will collaborate closely with marketing sales and design teams to ensure our email strategy aligns with broader business goals Key Responsibilities Develop and execute end-to-end email marketing campaigns including newsletters product updates nurture sequences and promotional campaigns Segment and manage email lists to ensure targeted and personalized communications Write and edit engaging email copy aligned with brand voice and campaign goals Collaborate with designers to create visually appealing email templates that are mobile-friendly and optimized for various platforms Conduct A B testing on subject lines copy and layouts to improve open and click-through rates Monitor campaign performance using analytics tools generate reports on key metrics such as open rates CTR conversion and ROI Maintain compliance with GDPR CAN-SPAM and other email marketing regulations Continuously research industry trends and best practices to improve performance and innovation in email marketing Qualifications Bachelor s degree in Marketing Communications or a related field or equivalent experience 5-7 years of experience in email marketing digital marketing or a related role Proficiency with email marketing platforms e g HubSpot Mailchimp Marketo Salesforce Marketing Cloud Strong understanding of segmentation personalization and automation workflows Basic HTML CSS knowledge for email editing is a plus Excellent copywriting and proofreading skills Strong analytical mindset with experience in campaign performance reporting Highly organized detail-oriented and able to manage multiple campaigns simultaneously As an equal opportunity employer all applicants will receive consideration for employment without regard to race color religion sex gender identity national origin age sexual orientation disability veteran status genetic information or any other protected characteristic under applicable federal state and or local law For more information please refer to We are committed to providing reasonable accommodation for all qualified individuals with disabilities If you require a reasonable accommodation please contact us at 669 240-2248 If your experience and skills closely match our job description but may not necessarily fulfill all requirements please still apply Gigamon is on a continued mission to grow and scale an innovative organization We believe this is best achieved by hiring celebrating and respecting people with diverse backgrounds skills perspectives and experiences The privacy rights of all individuals including job applicants and candidates are very important to us Our will inform you about how Gigamon Inc and its direct and indirect subsidiaries collect use store or otherwise process personal information about job applicants and candidates including through your access and or use of our and third-party job websites e g LinkedIn Indeed Glassdoor Naukri etc