Content & Creative Coordinator

4 days ago

Vadodara, India Pure Wiff Full time

About Pure Wiff Pure Wiff is a fast-growing D2C fragrance brand offering premium car and home fragrances. We are building an experience-led brand with high creative output and strong storytelling. We are growing using performance marketing (Meta Ads + UGC) and are looking for someone who can coordinate, organise, and execute our creative production pipeline. Role Overview We are looking for a Content & Creative Coordinator who can help convert our founder’s creative direction into clear briefs, organised workflows, and timely delivery of ad creatives. This is a high-execution role. You will coordinate between: - UGC creator agency - Video editor(s) - Founder - Media buyer Your goal is to ensure consistent weekly creative output for paid ads. Key Responsibilities1. Creative Briefing & Script Coordination - Convert founder’s notes into clear, structured creative briefs - Write talking points, hooks, and on-screen text guidelines - Share briefs with UGC creator agency and ensure understanding - Request retakes, missing clips, or corrections as needed - Prepare shot lists and deliverable checklists for every brief 2. UGC & Raw Footage Management - Receive raw footage from creators and check compliance with brief - Flag gaps or reshoots immediately - Organise all raw clips neatly in Google Drive with naming conventions 3. Coordination With Editor - Create an editing brief for each video - Ensure editor delivers: - Hook variations - Messaging Variation - On-screen text additions and spell checks - Follow up for timely delivery - Do basic QC of edits before founder review 4. Project Management - Maintain the creative production pipeline on Trello - Upload new creatives to drive + Trello cards - Maintain calendars, tracking deadlines and follow-ups to avoid delays - Pull basic performance data from internal dashboards (CTR, ROAS, CPC) - Prepare a weekly summary for founder review 5. Creative Support (Canva and basic video editing tool) - Create hook iterations and cutdowns of the main edited video - Help with occasional small shoots/b-roll capture (phone camera is enough) - Assist with content for Amazon/Shopify listings when needed Who You Are - 1–3 years of experience / internship in content, social media, influencer/UGC coordination, production, or creative ops - Strong organisational and coordination skills - Good written English - Understands reels/TikTok-style videos - Familiar with modern DTC brands - Comfortable working in a fast-moving startup environment - Loves content, creative ideas, and problem-solving - Not afraid to chase creators/editors to meet deadlines - Basic Video Editing (Instagram Edits, VN, Capcut) and Canva Skills Nice-To-Have Skills (Not mandatory) - Experience with UGC creators or content creation - Understanding of paid ads formats - Creative thinking for hooks/talking points

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