Trade Marketing

6 days ago

Pune, India Trade Marketing for Building material Industry Full time

**Major Responsibilities**:

- Responsible for Channel Branding, Retail Excellence, Market Activation & Market Specific Programs
- Carrying out all types of Branding like Retail branding/ Wall painting/ Auto back / Hoarding etc.
- Participation in all Exhibitions, Festivals & Events.
- Create Marketing Calendar of events across Market Segments
- Responsible for Festival Creatives and Corporate Gifting
- Planning and formulating concepts for all events and branding with RM’s/ State heads/ Agencies etc.
- Create Database of Agencies for National/Local Markets
- Vendor negotiation and finalization. Processing of vendor invoices and maintaining MIS of all the processed bills
- Designing of stalls
- Monitoring on ground execution and tracking the effectiveness
- Responsible for Trade Sponsorships and Scheme Collaterals
- Building strong relationships with Stakeholders
- Handle Major Sports Events like proposal from Start sports, Book my Show, Insider etc
- Handle in film Integration
- Management of Ad factors
- Budgeting along with team

Key Result Areas:

- Ensure all BTL activities are implemented as planned
- Maintain MIS and keep a track of all BTL activities. Collection of Data & formulating desired reports.
- Responsible for setting up of strong network of vendors Agencies for various promotional activities planned for the respective regions. Regularly collecting feedbacks from agencies.
- Prepare and Present quarterly / annual reports to senior management

Evaluate and Optimize marketing pricing strategies

**Requirements**:

- Required: MBA Marketing
- Experience: 5-7 Years
- Functional
- Good interpersonal skills and ability to cope with pressure.
- Ability to develop brand and marketing strategies and communicate recommendations
- Communication - Written / Verbal proficiency and understanding the full marketing mix
- Good contacts and Up-to-date with latest trends and marketing best practices in the field and a good commercial acumen
- Strong analytical skills partnered with a creative mind. Data-driven thinking and an affinity for numbers
- Soft Skill/Behavioural
- Customer Focus - Understand Customer Needs, Work with Solution Mind-set for Win - Win (outcome)
- Build - Nurture Relationship
- Result Focus - Set Goals;
- Drive Self and Others;
- Monitor Outcomes
- Initiative - Own It (sense of ownership) and Be proactive(urge to act voluntarily)
- Influence - Comprehend Situations to Communicate Rationally, - Persuade to get a Buy-in
- Collaborate - Break Silos (come out to come together), - Appreciate Diversity (and synergy), - Inter-Personal Skills

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