Social Media Executive

4 weeks ago

Bengaluru, India Scaler Academy Full time

Marketing

**Sr. Social Media Executive JD**

Type of Position: Full-Time

Experience: 2-3 years

Starting Date: Immediate

**Who we are**

Backed by Sequoia, Tiger Global, and Lightrock, Scaler is one of India’s leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide. We train students and working professionals for top tech jobs in the field of software development and data science.

**About the role**

**What you need to bring to the table**
- Bachelor’s degree in Marketing, Communications, or a related field. 2-3 years of experience in social media management, preferably in a fast-paced marketing or agency environment.
- Strong understanding of various social media platforms, their algorithms, and best practices for content optimization.
- Proven experience in developing and executing successful social media campaigns.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
- Proficiency in social media management tools and analytics platforms, such as Hootsuite, Buffer, Sprout Social, or similar.
- Strong analytical skills, with the ability to interpret data, track performance metrics, and derive actionable insights.
- Familiarity with social media advertising platforms, including Facebook Ads Manager and LinkedIn Campaign Manager.
- Ability to work independently and manage multiple projects simultaneously, while adhering to deadlines.
- Up-to-date knowledge of digital marketing trends, social media regulations, and industry best practices.
- Should have excellent time management, planning skills and have the ability to adhere
- to strict schedules and deadlines
- Data-driven and proven ability to analyse data for insights and experience with reporting
- Assist in the planning and implementation of every day and long term social media campaigns.

**A typical day at work**
- Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.
- Manage and optimize social media accounts across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create and curate compelling and shareable content, including text, image, and video, with the team, that aligns with the brand’s voice and resonates with the target audience.
- Monitor social media channels, respond to comments and messages, and engage with the online community in a timely and professional manner. Stay updated with the latest social media trends, tools, and best practices, and recommend innovative strategies to improve campaign performance. Conduct social media audits and competitive analysis to identify areas for improvement and capitalize on opportunities.
- Collaborate with the content team to develop and execute a content calendar that aligns with marketing objectives and maintains a consistent brand identity.
- Analyze social media metrics and generate reports to evaluate the effectiveness of campaigns, track KPIs, and provide actionable insights for future strategies.
- Stay informed about industry trends, emerging platforms, and new social media features to leverage in campaigns.
- Monitor and manage paid social media campaigns, including budget allocation, targeting, optimization, and performance analysis.

**Good to have**

**Why should you apply**
- Empowering role that’d help you and the business achieve impactful, sustainable, and fulfilling growth.
- Work with the best minds from Facebook, Google, Twitter, Hotstar, and more. Culture of a caring meritocracy with great perks such as free food, health insurance, and ultra-chic office space.

If we like you, we make sure you like our offer.

Job Overview
- Location: Bengaluru
- Job Type: Full time
- Work: Office

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