Social Media Executive

5 months ago

Bengaluru, India letzbizz Full time

A Social Media Executive is responsible for managing an organization's online presence and engagement on various social media platforms. Their role is essential in building and maintaining a strong online brand image and connecting with the target audience. The specific roles and responsibilities of a Social Media Executive may vary depending on the organization's size, industry, and goals, but here are some common tasks associated with the role:
1. Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the organization's marketing and communication goals.

2. Content Creation: Create and curate engaging content, including text, images, videos, and other multimedia elements, to post on social media platforms.

3. Content Calendar: Maintain a content calendar to ensure a consistent posting schedule and to plan for special campaigns or events.

4. Audience Research: Conduct research to understand the target audience's preferences, interests, and behaviors, and tailor content accordingly.

5. Engagement and Community Management: Interact with the audience by responding to comments, messages, and mentions, and actively engage in conversations to build a community around the brand.

6. Analytics and Reporting: Monitor social media metrics and track the performance of campaigns, using tools like Google Analytics, Facebook Insights, or other analytics platforms.

7. Advertising Campaigns: Plan and execute paid advertising campaigns on social media platforms, including creating ad content, targeting the right audience, and monitoring ad performance.

8. Trend Monitoring: Stay updated with the latest trends and changes on social media platforms, and adapt the strategy accordingly.

9. Crisis Management: Address negative comments or potential PR crises promptly and professionally to maintain a positive online reputation.

10. Influencer Collaboration: Identify and collaborate with influencers and partners to amplify the brand's message and reach a wider audience.

11. Social Media Guidelines: Establish and maintain social media guidelines and policies for the organization and ensure that all team members adhere to them.

12. A/B Testing: Experiment with different types of content, posting times, and strategies to optimize performance and reach.

13. Reporting and ROI Analysis: Provide regular reports on key performance indicators (KPIs) and ROI to assess the effectiveness of social media efforts.

14. Budget Management: Manage the budget allocated for social media advertising and other related expenses.

15. Platform Management: Keep up with platform updates, algorithm changes, and new features to maximize the effectiveness of social media efforts.

16. Content Scheduling: Use social media management tools to schedule posts in advance, ensuring consistent and timely content delivery.

17. Collaboration: Work closely with the marketing, PR, and design teams to align social media efforts with broader marketing initiatives.

18. Compliance and Legal: Ensure that all social media content complies with relevant regulations and laws.

19. Continuous Learning: Stay updated on industry best practices and emerging trends in social media marketing.

20. Experimentation and Innovation: Explore new and innovative ways to engage the audience and achieve marketing goals.

Overall, a Social Media Executive plays a critical role in shaping the online presence and reputation of an organization, driving engagement, and contributing to the achievement of marketing and communication objectives.

**Salary**: ₹11,177.75 - ₹41,410.38 per month

**Benefits**:

- Health insurance
- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Shift allowance

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Ability to Commute:

- Bangalore, Karnataka (required)

Ability to Relocate:

- Bangalore, Karnataka: Relocate before starting work (required)

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