Youtube Expert

**Responsibilities**:

- Creating original video content.
- Brainstorming with team members to develop new ideas.
- Generating, editing, publishing and sharing engaging content daily
- Providing editorial, creative and technical support to team members.
- Managing posts and responding to followers.
- Developing strategies for increasing engagement on videos such as asking questions.
- Being up-to-date on industry trends and providing ongoing YouTube channel growth strategy.
- Monitoring channel traffic metrics.
- Maintaining a high level of quality control throughout the video production process.
- Creating engaging video content that is optimised for different social media platforms such as Instagram stories, reels, LinkedIn, etc.
- Creating engaging video content that is accessible for people with disabilities such as adding captions or audio descriptions.
- Collaborating with other teams, like marketing, to ensure brand consistency.
- Communicating with followers, responding to queries in a timely manner and monitoring client reviews.
- Formulating a cross-platform content strategy. (links with youtube video on other Social Media channels)
- Tracking web analytics to ascertain content engagement levels.
- Creating engaging video content that aligns with the brand’s voice and tone.
- Developing video content strategies that align with the brand’s overall marketing objectives.
- Analysing video performance metrics to optimise content for engagement and growth.
- Staying up-to-date with the latest trends in video production and social media marketing.
- Managing multiple projects simultaneously while meeting tight deadlines.
- Communicating effectively with team members to ensure project goals are met.
- Ensuring all videos are optimised for search engines and social media platforms by using relevant keywords in titles, descriptions, etc.
- Creating custom thumbnails that attract viewers to watch videos by using eye-catching images or graphics that accurately represent the content of the video.
- Collaborating with influencers to create sponsored content that aligns with the brand’s values by identifying influencers who share similar values as the brand.
- Developing relationships with other YouTube creators to cross-promote content and grow audiences by reaching out to other creators who share similar audiences.
- Creating engaging video ads that drive traffic to the brand’s website by creating ads that are visually appealing and have clear calls-to-action.
- Developing a deep understanding of the target audience by analysing demographics, interests etcPHP Developer with MySQL, AWS (will be a plus), with 4-5 years of experience.

1- **Qualifications**: A bachelor’s degree in marketing, communication, media studies, or a related field from a recognized university or institute. A certification in YouTube or digital marketing from a reputed online platform or organization is a plus.

2- **Skillset**: Proficient in managing YouTube channels and videos, including creating, uploading, editing, optimizing, monetizing, and analyzing them. Familiar with YouTube policies, guidelines, algorithms, and trends. Experienced in developing and executing YouTube marketing strategies and campaigns to increase brand awareness, audience engagement, and revenue. Knowledgeable in video production and editing tools and software, such as Adobe Premiere Pro, Final Cut Pro, Camtasia Studio, etc. Able to work with other social media platforms and tools, such as Facebook, Instagram, Twitter, Hootsuite, Buffer, etc. Comfortable with using analytics tools and software, such as Google Analytics, YouTube Analytics Studio Beta, etc.

3- **Desirables**: Previous working experience as a YouTube manager or a similar role. Portfolio of YouTube channels or videos managed or created. Familiarity with other video marketing platforms or strategies, such as Vimeo, TikTok, live streaming, etc. Good communication and creativity skills. Ability to generate original and engaging video content ideas.

Office Timings:
11 AM to 8 PM

OFF:
Sunday

**Salary**:
**Salary**: Up to ₹35,000.00 per month

**Benefits**:

- Flexible schedule

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Youtube: 4 years (preferred)
- Video Editing: 3 years (preferred)
- Youtube Marketing: 4 years (preferred)