Digital Marketing Strategist

22 hours ago


Lucknow, India TinyPal Full time

MUST HAVE at least 5-10 Years of Experience

Part-Time Basis, Pay-per-hour Model.



Company Description:

TinyPal is a team of parents and experts dedicated to improving the parenting journey for busy families. We empower parents to craft their child’s unique identity through curated, practical insights delivered via our personalised goal-oriented app. Our engaging content tailored to specific parenting challenges makes advice interactive, fun, and easy to digest, aiming to be a partner in the parenting journey.


Role Description:

We are seeking an experienced Digital Marketing Strategist to guide our marketing efforts across digital platforms, with a focus on Instagram, , YouTube and potentially SEO. This role is pivotal in launching our product effectively and driving audience growth while optimizing customer acquisition costs. As a freelance consultant, you will have the flexibility to influence our brand from anywhere, with compensation based on hourly commitment.


Responsibilities:

  • Develop and implement a comprehensive marketing strategy with a focus on minimizing CAC.
  • Craft a compelling launch strategy for TinyPal, targeting our core audience of parents, particularly working mothers.
  • Drive the creative and strategic direction of Instagram campaigns, focusing on engaging content that resonates with our target demographic.
  • Oversee strategies to establish TinyPal’s brand presence within professional networks.
  • Analyze and optimize campaigns based on performance metrics to ensure maximum ROI.
  • Collaborate with the TinyPal team to align marketing efforts with overall business objectives.
  • Define and articulate the brand story to ensure a consistent and compelling message across all channels.
  • Benchmark campaign performance against industry standards for cost per install (CPI) and customer acquisition cost (CAC).
  • Define the company tagline and frame the scripts for promotional ads to effectively reduce CPI and enhance audience engagement.


Qualifications:

  • Proven experience in digital marketing, particularly in launching products or services in the parenting or education sector.
  • Strong understanding of social media marketing and expertise in managing high-impact campaigns.
  • Demonstrated ability to define and refine brand narratives that captivate and engage target audiences.
  • Excellent analytical skills to evaluate the effectiveness of marketing strategies and adjust tactics accordingly.
  • Experience in scripting and creative content creation, with a knack for producing high-conversion promotional materials.


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