Orm Executive

7 months ago

Mumbai Maharashtra, India Ekfrazo Technologies Full time

**Social ORM Operations and Planning**

4-6 years of experience in ORM/Delivery/Sales

**Delivered engagements in the areas of ORM, Strategy, Social Media Management/ Digital Marketing**
- Social Listening
- Social CRM
- Social Analytics
- Regularly produce positive content for engagement with the audience.
- Have an understanding of search engine behavior, social media, forums, blogs, ratings and reviews, etc. These are considered to be the most important and basic skills of a reputation manager.
- Work towards enhancing and building the organization’s reputation by constantly

mMeasuring the effectiveness of your strategies.
- Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization.
- Reaching out to dissatisfied customers is an important procedure to control negative reviews. Moreover, focusing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews is also the responsibility of a reputation manager.
- Be well prepared for taking immediate action when the company’s reputation has been tarnished.
- Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former.
- Lead the management team in maintaining and improving the company’s reputation.
- Handle difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews.
- Development of Positive Content, scheduled regular positive stories to build trust
- Engagement with the Audiences, based on positive attributes of the brand

**Technical Expectations**

ORM is expected to work on the following areas, manage proper reporting & recommendations and take necessary corrective steps.
- Share of voice report
- Sentiment analysis report
- Media Type analysis report
- Twitter campaign analytics
- Instagram campaign analytics
- Classification report
- Twitter Brand Analytics Report
- Facebook Brand Analytics Report
- Instagram Brand Analytics Report
- YouTube Brand channel Analytics Report
- Google Analytics
- LinkedIn Analytics
- Twitter Comparison
- Facebook Comparison
- Instagram Comparison
- YouTube channel Comparison
- Facebook Ads Insights
- Google Adwords Insights

**Educational & Professional Requirements**
- A degree in digital marketing, social media marketing/branding is recommended.
- Bachelors or Masters in Business Management or Mass Communication would be preferred.
- Working knowledge/familiarity with social listening tools
- Hands on experience on social analytics and BI Tools
- Content development and management expertise is required
- Additional tools like SEO and knowledge in programming will be an added advantage.
- Outstanding command over written English
- Experience in Education Industry would be an added advantage

**Location**:
Mumbai - On Site

Work Duration:

- Monday to Friday; should be flexible as per job requirement

Pay: From ₹500,000.00 per year

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- total work: 5 years (required)

Willingness to travel:

- 25% (preferred)

Work Location: In person

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