Branding Executive
2 weeks ago
**Key Responsibilities**:
**Brand Strategy Development**:Collaborate with senior management to define and refine Toran Home Decor's overall brand strategy.
Conduct market research to identify industry trends, consumer preferences, and competitor activities.
**Brand Messaging and Communication**:Develop compelling and consistent brand messaging across various channels, including print, digital, and social media.
Create and maintain brand guidelines to ensure uniformity in communication materials.
**Content Creation**:Generate creative and engaging content for marketing materials, advertising campaigns, and social media platforms.
Work with the design team to develop visually appealing and on-brand collateral.
**Online and Offline Presence**:Manage Toran Home Decor's online presence, including website content, social media accounts, and e-commerce platforms.
Coordinate offline branding activities, such as events, sponsorships, and partnerships.
**Consumer Engagement**:Implement strategies to enhance customer loyalty and engagement with the Toran Home Decor brand.
Monitor customer feedback and reviews to make data-driven improvements.
**Collaboration and Cross-functional Support**:Collaborate with sales, product development, and other departments to align branding efforts with business goals.
Provide support for marketing campaigns, product launches, and promotional activities.
**Qualifications and Skills**:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in branding, marketing, or a related role within the furniture and home decor industry.
- Strong creative and strategic thinking abilities.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing, social media management, and content creation.
- Ability to work collaboratively in a team and across departments.
- Results-driven with a focus on achieving measurable outcomes.
Pay: ₹12,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 1 year (preferred)
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