![Hogarth Worldwide](https://media.trabajo.org/img/noimg.jpg)
UX Strategist
2 months ago
Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
**User Research and Persona Development**
- Conduct user interviews, surveys, and usability testing to gather insights into user behaviors and preferences.
- Develop and maintain user personas to inform design and development decisions.
**UX Strategy Development**
- Collaborate with product managers, designers, and developers to define a holistic UX strategy that aligns with business objectives.
- Develop and communicate UX guidelines, principles, and best practices.
**Information Architecture**
- Design and optimize information architecture to ensure intuitive and user-friendly navigation.
- Create wireframes and prototypes to visualize and communicate design concepts.
**Collaboration with Cross-functional Teams**
- Work closely with product management, marketing, and development teams to integrate UX considerations into the overall product strategy.
- Advocate for the user throughout the product development lifecycle.
**Usability Testing and Iterative Design**
- Plan and conduct usability testing to validate design decisions and identify areas for improvement.
- Iterate on designs based on user feedback and data-driven insights
**Accessibility and Inclusive Design**
- Ensure that UX designs are accessible to users with diverse abilities and needs.
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**Diversity & Inclusion**
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
**Data**:
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