Chief Marketing Officer

4 weeks ago

Nashik Maharashtra, India Touchwood world Full time

Key Responsibilities:

- **Strategic Planning and Leadership**:

- Develop and implement the overall marketing strategy for the company, aligned with business objectives and growth goals.
- Lead and mentor the marketing team to achieve departmental goals and foster a collaborative, high-performance culture.
- Collaborate with other executives to make high-level decisions regarding the direction of the company.
- **Market Research and Analysis**:

- Conduct market research to understand industry trends, customer needs, and competitive landscape.
- Analyze data to inform marketing strategies, product development, and business decisions.
- **Brand Management**:

- Define and communicate the company’s brand positioning and ensure consistency across all marketing channels.
- Oversee the creation and maintenance of the company’s branding, including logos, collateral, and promotional materials.
- Protect the brand's integrity and enhance its perception in the market.
- **Product Marketing**:

- Develop and execute go-to-market strategies for new products and services.
- Work closely with product development teams to align marketing strategies with product launches and improvements.
- Manage the product life cycle from launch through growth, maturity, and decline phases.
- **Marketing Communications**:

- Oversee all aspects of marketing communications, including advertising, public relations, digital marketing, social media, and content marketing.
- Ensure consistent messaging across all platforms and mediums.
- Manage relationships with external agencies and vendors.
- **Sales Support**:

- Collaborate with the sales team to align marketing strategies with sales objectives.
- Develop sales enablement tools and resources to support the sales process.
- Monitor and optimize marketing and sales funnels to improve conversion rates.
- **Budget Management**:

- Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
- Monitor marketing expenditures and ROI, adjusting strategies as necessary to maximize efficiency and effectiveness.
- Provide regular reports on marketing performance and financial metrics to the executive team.
- **Customer Relationship Management**:

- Enhance customer satisfaction and loyalty through targeted marketing campaigns and personalized communication.
- Implement and oversee customer feedback mechanisms to continuously improve the customer experience.
- Develop and maintain strong relationships with key customers and partners.

Qualifications:

- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA or Master’s preferred).
- **Experience**: Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
- **Skills**:

- Proven track record of developing and implementing successful marketing strategies.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing, social media, and marketing analytics.
- Strong analytical and problem-solving abilities.
- Ability to think strategically and creatively.

Key Competencies:

- Strategic Thinking
- Leadership
- Communication
- Creativity
- Analytical Skills
- Customer Focus
- Financial Acumen
- Collaboration and Teamwork

Pay: ₹600,000.00 - ₹800,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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