Creative Strategist
7 months ago
Job description
- Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel-wise strategy & formats in use and define the creative strategic approach
- Be the bridge connecting the creative and the business objectives of brands.
- Carrying out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting
- Ideate on overarching communication routes/campaign ideas, define positioning statements & creative treatments across existing clients & new client pitches.
- Managing a team of 2-4 junior creative resources that do more of the execution on all ideas based on the direction you give them
- Presenting the entire creative plan for any campaign or narrating any script to clients on any brand
- Providing visual direction to the graphic design team on any idea or concept that comes from your team
- Carry out in-depth research about the brand and its competition, its target audience and ensure you are fully aware of what the brand needs at all times
- Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends
**Qualifications & Requirements**:
- Bachelor’s degree in design/creative/communication/ Visual communications/ Brand marketing required, preferred a masters degree in Visual communications/ media.
- Working knowledge of different digital platforms, formats, ad formats.
- A professional portfolio demonstrating conceptualizing, visualization & execution of performance driven campaigns & brand campaigns.
- Minimum 8 years of experience preferably in an agency.
**Salary**: Up to ₹50,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 4 years (preferred)
Ability to Commute:
- Anna Nagar West, Chennai, Tamil Nadu (required)
Ability to Relocate:
- Anna Nagar West, Chennai, Tamil Nadu: Relocate before starting work (required)
Work Location: In person
**Speak with the employer**
+91 9841014101
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