Social Media Executive
2 months ago
Social Media Executive
Key Result Areas (KRAs):
1. Content Creation and Strategy (15%)
- Develop and execute a comprehensive content strategy for social media platforms.
- Create compelling and shareable content, including posts, articles, graphics, videos, and multimedia aligned with the brand's identity.
2. Audience Engagement (15%)
- Actively engage with the audience through comments, messages, and conversations.
- Foster meaningful interactions, respond to inquiries promptly, and stimulate discussions around the brand.
3. Social Media Management (15%)
- Oversee day-to-day activities on social media platforms.
- Post content, schedule updates, and utilize analytics to monitor and enhance overall performance.
4. Follower Growth (15%)
- Implement organic and strategic strategies to increase followers.
- Utilize promotions, contests, and engagement tactics to attract and retain a growing audience.
5. Brand Reputation and Crisis Management (10%)
- Monitor online sentiment and address negative comments or issues promptly.
- Implement strategies to maintain a positive brand image and handle crises effectively.
6. Influencer Collaborations (5%)
- Identify and collaborate with influencers aligned with the brand.
- Negotiate partnerships and track the success of influencer collaborations.
7. Competitive Analysis (5%)
- Monitor competitors' social media strategies and performance.
- Analyze competitor content, engagement strategies, and overall online presence.
8. Lead Generation (20%)
- Implement lead generation campaigns and optimize landing pages.
- Collaborate with the marketing team to drive qualified leads through social media channels.
**Requirements**:
- Proven experience as a Social Media Executive or similar role.
- Strong understanding of social media platforms and trends.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to generate innovative ideas.
- Analytical skills to interpret data and derive actionable insights.
If you are passionate about social media, possess a keen eye for creativity, and thrive in a dynamic environment, we invite you to join our team and contribute to the success of our brand.
**Salary**: ₹20,000.00 per month
**Benefits**:
- Flexible schedule
- Paid sick time
Schedule:
- Day shift
Supplemental pay types:
- Quarterly bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)
License/Certification:
- Digital marketing (preferred)
Ability to Commute:
- Andheri, Mumbai, Maharashtra (required)
Work Location: In person
**Speak with the employer**
+91 9167017078
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