Brand Strategist

3 weeks ago


Nariman Point Mumbai Maharashtra, India THAT MARKETING LADY Full time

Roles and Responsibilities
- Develop brand differentiation strategies, brand positioning, brand stories, and brand message based on consumer data and market analysis.
- Establish our brand guidelines, voice, and metrics, and ensure alignment with the rest of the organization.
- Closely work with the creative team to implement brand guidelines.
- Ensure compliance with the brand guidelines across all media, materials, and channels.
- Build and strengthen brand awareness/reputation across relevant audiences: customers, employees, vendors, and investors.
- Conduct primary and secondary research, and stay up to date with market trends and consumer insights.
- Conduct competitive analysis to identify opportunities and gaps.
- Analyze internal and external data.
- Monitor and optimize brand performance across the board.

**Requirements**:

- Bachelor’s degree in Marketing, Advertising, Business Management, Communications or any related field.
- 4+ years of experience in a marketing/branding role.
- Portfolio of participation in brand-building projects.

**Skills**:

- Brand Strategy
- Campaign Management
- Critical & Analytical Thinking
- Storytelling & Writing
- Digital Marketing & Content Marketing
- Social Media Strategy
- SEO (basic knowledge)

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Work Location: In person


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