Brand Strategist

3 weeks ago

Navi Mumbai Maharashtra, India AFTERSHOCK Full time

Job Title: Brand Strategist

**Job Description**:
As a Brand Strategist, you are responsible for developing and implementing brand strategies that align with business objectives, differentiate the brand in the marketplace, and build long-term brand equity. Your role involves conducting research, analyzing market trends, and collaborating with cross-functional teams to define brand positioning, messaging, and creative direction. Your duties include:

- Brand Analysis: Conduct comprehensive brand audits, market research, and competitive analysis to assess the current state of the brand, identify market opportunities, and understand consumer perceptions, preferences, and behaviors.
- Brand Positioning: Define the brand's unique value proposition, positioning, and personality based on market insights, customer insights, and business objectives. Develop positioning statements, brand narratives, and messaging frameworks to articulate the brand's identity and differentiation.
- Brand Architecture: Develop and manage brand architecture frameworks, including brand hierarchies, sub-brands, and product lines, to ensure consistency, clarity, and coherence across brand portfolio assets.
- Brand Identity: Collaborate with creative teams to develop brand identity elements, including logos, color palettes, typography, and visual assets, that reflect the brand's personality, values, and positioning. Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Brand Storytelling: Develop compelling brand stories, narratives, and content strategies that resonate with target audiences, evoke emotions, and foster deeper connections with the brand. Create engaging content for various channels, including digital platforms, social media, and traditional media.
- Brand Experience: Define and design the brand experience across all customer touchpoints, including websites, mobile apps, retail environments, packaging, and customer service interactions. Ensure a seamless and consistent brand experience that reflects brand values and enhances customer satisfaction.
- Brand Campaigns: Conceptualize, plan, and execute integrated brand marketing campaigns and initiatives to launch new products, promote brand awareness, and drive engagement. Develop campaign themes, creative concepts, and messaging strategies aligned with brand objectives and target audience insights.
- Brand Metrics and Measurement: Establish key performance indicators (KPIs) and metrics to measure brand performance, monitor brand health, and track progress against brand objectives. Analyze data, conduct brand tracking studies, and generate insights to inform strategy refinement and optimization.
- Brand Partnerships and Collaborations: Identify strategic brand partnerships, collaborations, and sponsorship opportunities to extend brand reach, enhance brand credibility, and engage new audiences. Negotiate partnership agreements and manage relationships with external partners and stakeholders.
- Brand Training and Advocacy: Educate internal stakeholders, including employees, executives, and partners, on brand strategy, values, and guidelines to ensure consistent brand representation and alignment across the organization. Foster brand advocacy and ambassadorship among internal and external stakeholders.
- Brand Crisis Management: Develop crisis communication plans, brand contingency strategies, and reputation management protocols to address brand-related issues, crises, or reputational risks. Coordinate responses, mitigate negative publicity, and safeguard brand reputation in times of crisis.

Qualifications:

- Bachelor's degree in marketing, communications, business, or a related field. Master's degree or specialized training in brand management or strategic marketing is advantageous.
- Proven experience in brand strategy, brand management, or marketing roles, preferably in consumer goods, retail, or agency environments.
- Strong analytical skills and strategic thinking ability, with experience conducting market research, consumer insights analysis, and competitive intelligence.
- Creative thinking and storytelling ability, with a passion for developing compelling brand narratives, messaging, and creative concepts.
- Excellent communication skills, both verbal and written, with the ability to articulate complex ideas, influence stakeholders, and collaborate effectively across teams.
- Project management skills and ability to lead cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.
- Strong understanding of branding principles, brand identity design, brand positioning strategies, and brand equity measurement techniques.
- Proficiency in brand management tools, analytics platforms, and project management software for planning, executing, and evaluating brand initiatives.
- Adaptability and flexibility to navigate ambiguity, embrace change, and innovate in response to evolving market dynamics and consumer tr

  • Brand Strategist

    4 weeks ago

    Sahakarnagar, Pune, Maharashtra, India Optimist Brand Design LLP Full time

    **Skills and Requirements** - Staying informed on consumer research and market trends. - Conducting extensive primary and secondary research. - Analyzing research, data and trends. - Identifying insights, challenges and opportunities. - Creating competitive reviews and situational analyses. - Developing brand architecture, positioning and strategy. - Writing...

  • Brand Strategist

    4 weeks ago

    Mumbai, Maharashtra, India TalentEdge Recruitment Consultants™ Full time

    Job title**:Brand Strategist** Industry: Marketing Job location: Vidyavihar West, Mumbai Education : Degree in business, marketing, branding, communication or related field required. **Experience : 1 year to 2 Years work experience as brand strategist.** - We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind...

  • Brand Strategist

    2 days ago

    Mumbai, Maharashtra, India Rainmaker Consults Full time

    Brand Strategist responsibilities include analysing client insights, closing brand collaborations successfully and developing guidelines to promote our agency across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of the PR and Marketing industry. **Responsibilities**: -...

  • Senior Brand Strategist

    2 weeks ago

    Mumbai, India dentsu Full time

    The purpose of this role is to work under the direction of a planner or strategist to execute research asks and uncover insights to fuel the strategy process Job Title: Senior Brand Strategist Job Description: Key responsibilities: Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research,...

  • Senior Brand Strategist

    2 weeks ago

    mumbai, India dentsu Full time

    The purpose of this role is to work under the direction of a planner or strategist to execute research asks and uncover insights to fuel the strategy process Job Title: Senior Brand Strategist Job Description: Key responsibilities:Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research,...

  • Creative Strategist

    3 weeks ago

    Mumbai, India Anomalous Brand Consultants Full time

    Company DescriptionAnomalous is a leading provider of diverse skillsets in Advertising, Brand Design, and Digital Marketing. We offer end-to-end business and marketing solutions to our clients, helping them create a strong brand that tells their unique story. Located in Mumbai, we work across industries, continents, and cultures to ensure our clients...

  • Brand Strategist

    4 weeks ago

    Mumbai, India Schbang Full time

    Please Note:Two major projects in Schbang seek a candidate passionate about superheroes and animated movies.Required Experience: 1-2 Years. Agency Experience is preferred.Primary Purpose:Work on brand projects and contribute to the creation of digital experiences. Manage workefficiently, generate ideas collaboratively with the team, and must have a passion...

  • Creative Strategist

    3 weeks ago

    mumbai, India Anomalous Brand Consultants Full time

    Company DescriptionAnomalous is a leading provider of diverse skillsets in Advertising, Brand Design, and D igital Marketing. We offer end-to-end business and marketing solutions to our clients, helping them create a strong brand that tells their unique story. Located in Mumbai, we work across industries, continents, and cultures to ensure our clients...

  • Creative Strategist

    3 weeks ago

    Mumbai, India Anomalous Brand Consultants Full time

    Company DescriptionAnomalous is a leading provider of diverse skillsets in Advertising, Brand Design, and Digital Marketing. We offer end-to-end business and marketing solutions to our clients, helping them create a strong brand that tells their unique story. Located in Mumbai, we work across industries, continents, and cultures to ensure our clients...

  • Creative Strategist

    3 weeks ago

    Mumbai, India Anomalous Brand Consultants Full time

    Company DescriptionAnomalous is a leading provider of diverse skillsets in Advertising, Brand Design, and Digital Marketing. We offer end-to-end business and marketing solutions to our clients, helping them create a strong brand that tells their unique story. Located in Mumbai, we work across industries, continents, and cultures to ensure our clients...

  • Creative Strategist

    3 weeks ago

    Mumbai, India Anomalous Brand Consultants Full time

    Company Description Anomalous is a leading provider of diverse skillsets in Advertising, Brand Design, and Digital Marketing. We offer end-to-end business and marketing solutions to our clients, helping them create a strong brand that tells their unique story. Located in Mumbai, we work across industries, continents, and cultures to ensure our clients...

  • Creative Strategist

    7 days ago

    Navi Mumbai, Maharashtra, India Zyoin Web Pvt Ltd Full time

    Job Title: Creative Strategist Location: Navi Mumbai Experience Range: 10-15 years Work Model: 5 Day - WFO Shift: General (Day Shift) Position Overview: We are seeking a highly talented and experienced Creative Strategist to lead and manage our client's design team. The Creative Strategist will be responsible for overseeing the creative process, driving...

  • Brand Strategist

    4 weeks ago

    Mumbai, India Schbang Full time

    Please Note: Two major projects in Schbang seek a candidate passionate about superheroes and animated movies.Required Experience: 1-2 Years. Agency Experience is preferred.Primary Purpose:Work on brand projects and contribute to the creation of digital experiences. Manage workefficiently, generate ideas collaboratively with the team, and must have a passion...

  • Brand Strategist

    4 weeks ago

    Mumbai, India Alchemy Group Full time

    The Brand Strategist will be responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Creative Director, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies on time.RESPONSIBILITIES:Taking a disruptive & impactful way of Influencer Powered...

  • Brand Strategist

    4 weeks ago

    Mumbai, India Alchemy Group Full time

    The Brand Strategist will be responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Creative Director, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies on time.RESPONSIBILITIES:Taking a disruptive & impactful way of Influencer Powered...

  • Brand Strategist

    4 weeks ago

    Mumbai, India Alchemy Group Full time

    The Brand Strategist will be responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Creative Director, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies on time. RESPONSIBILITIES: Taking a disruptive & impactful way of Influencer Powered...

  • Associate Brand Strategist

    3 weeks ago

    mumbai, India Wife Full time

    Wife is looking for an Associate Brand Strategist – a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior, brand development tools, and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, and analysis should be words he/ she uses in passé. If David Aaker...

  • Senior Brand Strategist

    3 weeks ago

    Mumbai, India Wife Full time

    Wife is looking for an Senior Brand Strategist – a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior, brand development tools, and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, and analysis should be words he/ she uses in passé. If David Aaker is...

  • Associate Brand Strategist

    3 weeks ago

    Mumbai, India Wife Full time

    Wife is looking for an Associate Brand Strategist – a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior, brand development tools, and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, and analysis should be words he/ she uses in passé. If David Aaker...

  • Senior Brand Strategist

    3 weeks ago

    mumbai, India Wife Full time

    Wife is looking for an Senior Brand Strategist – a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior, brand development tools, and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, and analysis should be words he/ she uses in passé. If David Aaker is...