Brand Strategist

9 months ago

Navi Mumbai Maharashtra, India AFTERSHOCK Full time

Job Title: Brand Strategist

**Job Description**:
As a Brand Strategist, you are responsible for developing and implementing brand strategies that align with business objectives, differentiate the brand in the marketplace, and build long-term brand equity. Your role involves conducting research, analyzing market trends, and collaborating with cross-functional teams to define brand positioning, messaging, and creative direction. Your duties include:

- Brand Analysis: Conduct comprehensive brand audits, market research, and competitive analysis to assess the current state of the brand, identify market opportunities, and understand consumer perceptions, preferences, and behaviors.
- Brand Positioning: Define the brand's unique value proposition, positioning, and personality based on market insights, customer insights, and business objectives. Develop positioning statements, brand narratives, and messaging frameworks to articulate the brand's identity and differentiation.
- Brand Architecture: Develop and manage brand architecture frameworks, including brand hierarchies, sub-brands, and product lines, to ensure consistency, clarity, and coherence across brand portfolio assets.
- Brand Identity: Collaborate with creative teams to develop brand identity elements, including logos, color palettes, typography, and visual assets, that reflect the brand's personality, values, and positioning. Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Brand Storytelling: Develop compelling brand stories, narratives, and content strategies that resonate with target audiences, evoke emotions, and foster deeper connections with the brand. Create engaging content for various channels, including digital platforms, social media, and traditional media.
- Brand Experience: Define and design the brand experience across all customer touchpoints, including websites, mobile apps, retail environments, packaging, and customer service interactions. Ensure a seamless and consistent brand experience that reflects brand values and enhances customer satisfaction.
- Brand Campaigns: Conceptualize, plan, and execute integrated brand marketing campaigns and initiatives to launch new products, promote brand awareness, and drive engagement. Develop campaign themes, creative concepts, and messaging strategies aligned with brand objectives and target audience insights.
- Brand Metrics and Measurement: Establish key performance indicators (KPIs) and metrics to measure brand performance, monitor brand health, and track progress against brand objectives. Analyze data, conduct brand tracking studies, and generate insights to inform strategy refinement and optimization.
- Brand Partnerships and Collaborations: Identify strategic brand partnerships, collaborations, and sponsorship opportunities to extend brand reach, enhance brand credibility, and engage new audiences. Negotiate partnership agreements and manage relationships with external partners and stakeholders.
- Brand Training and Advocacy: Educate internal stakeholders, including employees, executives, and partners, on brand strategy, values, and guidelines to ensure consistent brand representation and alignment across the organization. Foster brand advocacy and ambassadorship among internal and external stakeholders.
- Brand Crisis Management: Develop crisis communication plans, brand contingency strategies, and reputation management protocols to address brand-related issues, crises, or reputational risks. Coordinate responses, mitigate negative publicity, and safeguard brand reputation in times of crisis.

Qualifications:

- Bachelor's degree in marketing, communications, business, or a related field. Master's degree or specialized training in brand management or strategic marketing is advantageous.
- Proven experience in brand strategy, brand management, or marketing roles, preferably in consumer goods, retail, or agency environments.
- Strong analytical skills and strategic thinking ability, with experience conducting market research, consumer insights analysis, and competitive intelligence.
- Creative thinking and storytelling ability, with a passion for developing compelling brand narratives, messaging, and creative concepts.
- Excellent communication skills, both verbal and written, with the ability to articulate complex ideas, influence stakeholders, and collaborate effectively across teams.
- Project management skills and ability to lead cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.
- Strong understanding of branding principles, brand identity design, brand positioning strategies, and brand equity measurement techniques.
- Proficiency in brand management tools, analytics platforms, and project management software for planning, executing, and evaluating brand initiatives.
- Adaptability and flexibility to navigate ambiguity, embrace change, and innovate in response to evolving market dynamics and consumer tr

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