Digital Marketing Executive

7 months ago

Gurgaon, India IPA Indus Parking Services Pvt. Ltd. Full time

Indus Parking Services (IPS) is an emerging parking enforcement company located in the heart of Gurugram, India. We are a team of focused, determined, and enthusiastic professionals with expertise in managing parking spaces. We can deter unauthorized parking in commercial property, residential areas, and other places. Indus Parking Services takes care of the entire parking enforcement process. We also provide Operation Support to Euro Parking Services.

We are looking enthusiastic Digital Marketing Executive to assist our marketing team. You will be reporting directly to the digital marketing manager and assisting with all related tasks. You may be required to perform administrative tasks, conduct market research, update the system database, create marketing literature etc.

**Responsibility as a Digital Marketing Executive**:

- Working Knowledge of Lead Generation, SEO, SEM, SMO, SMM, Inbound/Outbound Marketing, Content Development.
- Knowledge of Keyword research and search engine optimization.
- Define the social media strategy to generate sales demand and also manage company reputation and increase brand awareness through social channels (Brand building activities).
- Drive SEO and digital marketing strategies to increase inbound leads. Developing and managing digital marketing campaigns and social media advertisements.
- Implementation of integrated external and internal branding, communications and PR programs that support company’s business objectives.
- Manage website enhancements (UX, UI, Content)
- Knowledge of CRM (Zoho CRM would be a plus)
- Knowledge of Graphic Designing would be a plus.

**Skills Required**:

- B. Tech in IT/ Computer Science/ Electronics and MBA.
- Certification in Digital Marketing, Certification in SEO.
- Highly creative with skills in identifying target audiences and devising digital campaigns that engage, inform and generate leads for the sales team.
- Differentiate and establish brand value through value proposition.
- Strong presentation skills, outstanding communication skills both written and verbal English.
- Demonstrated ability to establish priorities and organize
- Strong analytical skills and data-driven thinking
- Demonstrated ability to negotiate, especially with regard to managing marketing alliance partners
- Well versed with Search Engine Optimization (SEO) On Page and Off Page Both.

**Knowledge Required**:

- Knowledge of WordPress websites management.
- SEO and analytics tools (SEMrush, Google Analytics, Web Trends etc.)
- Comprehensive knowledge of Digital Marketing channels - LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Hoot suite. Up-to-date with the latest trends and best practices in marketing.
- Creating presentations with Wow Factor.

Benefits of working with **IPA Indus Parking Services **as a Digital Marketing Executive;
- Employee of the month
- Causal Fridays
- Regular performance review to encourage internal growth

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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