Content & Email Marketing Coordinator

3 weeks ago

Chennai, India IDP Education Ltd Full time

POSITION TITLE:
LOCATION:
Digital Campus

LAST PD UPDATED

Aug-23

***

**Being the global leader in international education services, for more than 50 years IDP has been the pioneer in this sector, specializing in combining human expertise with leading technology to help people reach their global ambitions. Operating in more than 50 countries around the world, IDP values and celebrates diversity, fostering a safe and inclusive workplace.**

**IDP Education Ltd is the proud co-owner of IELTS (International English Language Testing System), the world’s most popular high stakes English language proficiency test.**

If you share our passion in helping people to pursue their dreams through education and thrive in an innovative agile digital culture then come and join us as we undergo our digital revolution.

**POSITION PURPOSE**

**Content Marketing**
- Coordinate SEO & web content marketing with key success metrics being the growth of organic traffic, conversions and content and technical deliverables.
- Strong collaboration with external writers /internal teams/ stakeholders to understand organic opportunity through analysis and execute a plan to efficiently increase organic search prospect traffic growth.
- Support the prioritisation, development and implementation of new content & content changes as per the SEO Strategy, including publishing & optimising content.
- Support digital marketing strategy covering SEO, content marketing to drive customer growth & revenue.
- Continually improve technical SEO, and on-page website SEO optimization to drive organic traffic and conversions.
- Measure and report on the performance of the website and organic bookings.
- Brief and coordinate work to internal Marketo teams for any new use case for the region. Work with the Marketo team for landing page and form development for the region.
- Generate ideas and action them for new test taker journeys, within the strategic framework set by the Regional Marketing Mgr.
- Work on optimisation and UX improvements (landing pages, A/B testing, calls to action, targeting, conversion optimisation, etc).

Brand compliance

Key relationships
- Develop productive, positive relationships with key internal team members from different business units. Good relationships within IDP are a core cultural value.
- Develop productive, positive relationships with external suppliers who support the delivery of initiatives.
- Deliver and receive feedback constructively and positively.

Compliance
- Adhere to legislation and IDP Education quality and compliance requirements in the management of marketing activity.

General
- Undertake any other lawful duties as reasonably directed by management.

**Relationship**

Internal
- _ IELTS Regional Marketing Manager_
- _Regional Marketing Teams_
- _Central Marketing Teams_
- _Global Marketing Automation Teams_
- _

External
- _ External content writers_
- _Third Party Vendors and Agencies_
- _

**Personal Specification**

***

Experience
- Bachelor’s/Master’s degree or equivalent
- At least two (2) years’ experience in demonstrating excellent storytelling, copywriting, and
- copyediting abilities.
- Experience with broader digital marketing skills: UX, SEM, SEO, programmatic.
- Experience in customer experience and user experience thinking.
- Experience in audience segmentation and implementation.
- Strong time management, prioritisation and organisation skills.

**Skills**:

- Interpersonal relationship skills, in particular building constructive and long-term relationships with both internal and external parties.
- Landing page optimisation (we use Marketo and Contentful) and UX.
- Segmented journeys and complicated data processes.
- Social media management, copywriting, basic asset production, tools inc Sprinklr analytics and reporting
- Strong CRM, data and analytics skills (we use Marketo, GA4, Google Tag Manager, and Data Studio) including UTM code construction and tracking.
- Knowledge and/or experience using Marketo an advantage.
- Microsoft Excel: formulas, filters, sorting, etc.
- High levels of motivation, personal drive and attention to detail.

Knowledge
- Knowledge of digital marketing trends
- Knowledge of content production, and community engagement
- Multivariate testing approaches, test plans and assessment
- Knowledge of ADMA policies and guidelines desirable.

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