Email Marketing Executive
2 weeks ago
Role: Email Marketing Executive
Our Client: A leading Ed-tech in Chennai
Job Type: Full-time
Work Timing: General Day shift
Work Location: Chennai
Education: Bachelor's Degree
Experience: 1 - 3 years
•Develop and write persuasive email marketing campaigns
•Execute and manage promotional offers via email, ensuring timely delivery and tracking performance.
•Coordinate with multiple teams to plan and create a monthly communication calendar.
• Implement strategies
•Maintain the hygiene and accuracy of email mailing list.
•Ensure all internal teams are informed of any new launches, process changes and promotions
•Collaborate with the marketing team to assist in creating social media content and / or longform content .
• Experimenting and tweaking email content as needed
•Conducting email research to understand prevalent customer behaviour
•Analyze the previous campaigns to discover the areas of strength and weaknesses
•Developing a well-written content
•Guaranteeing the design and layouts of emails are optimized, mobile, and user friendly
•Gathering insights into the audience
Qualifications :
•1-3 years of experience in creating and sending high-conversion email marketing campaigns.
•Proven track record of writing engaging copy for various marketing channels.
• Familiarity with email marketing tools and best practices.
• Strong writing skills with the ability to create content
•Excellent communication and teamwork skills.
• Proven experience in creating impactful and unique marketing campaigns.
• Excellent project management skills specific to marketing
• Outstanding copyediting and copywriting skills
• Ability to harness collaboration to produce a well-crafted content.
• Knowledge of digital marketing and IT
• Ability to multi-task
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