Lead - Content Marketing

3 weeks ago

Chennai, India Freshworks Full time

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Position Overview:

As a Sales Messaging Specialist at Freshworks Inc., you will be responsible for creating and managing content strategies tailored specifically to the prospecting and lead generation activities specific to our SMB and Commercial teams. Your strategic content initiatives will support our sales teams in identifying and engaging potential customers, nurturing contacts, and ultimately driving conversions. You will work closely with cross-functional teams, including Sales, Marketing, and Enablement to ensure alignment with our business objectives and customer needs.

Key responsibilities: 

Content Strategy: Supportive and execute on the sales team’s content strategy focused on sales prospecting and lead generation that aligns with the department's goals and supports the sales funnel, from initial contact to lead qualification.

Content Distribution: Create distribution plans to ensure prospecting content reaches the right audience through various channels, including email, social media, and outreach platforms.

Content Optimization: Continuously update and optimize existing sales content to reflect product updates, industry trends, and customer feedback.

Content Repository: Establish and maintain a centralized content repository for easy access to sales materials, ensuring version control and content accessibility.

A/B Testing: Continuously optimize prospecting content by conducting A/B tests on messaging, subject lines, and content formats to improve engagement and conversion rates.

Data-Driven Insights: Utilize data and analytics to track the performance of prospecting content and campaigns, making data-driven adjustments to content strategies.

Content Repository: Establish and maintain a centralized content repository for sales prospecting materials, ensuring easy access for sales teams and maintaining version control.

Cross-Functional Collaboration: Collaborate with product managers, subject matter experts, and sales leaders to gather insights and information for content development.

Outreach Campaigns: Develop email/social media templates, sequences, and messaging strategies for outbound prospecting campaigns, ensuring content is personalized, relevant, and effective in initiating conversations with prospects.

Performance Metrics: Define key performance indicators (KPIs) for prospecting content effectiveness and regularly report on content performance.

Qualifications

Preferred Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.

5+ Years proven experience as a Content Coordinator or similar role, with a focus on sales prospecting content in the tech industry.

Exceptional written and verbal communication skills.

Strong understanding of sales processes, strategies, and customer journeys.

Proficiency in sales and prospecting tools, email marketing platforms, and analytics.

Ability to work collaboratively in a fast-paced, cross-functional environment.

Analytical mindset and a data-driven approach to content strategy.

Additional Information

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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