Agm - Postpaid Marketing
1 month ago
Job Req ID: 38267- Location: Kolkata, IN- Function: Marketing/Digital- About:
- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
**Role**
Postpaid Manager
**Job Level/ Designation**
M2
**Function / Department**
Marketing
**Location**
**Job Purpose**
Achieve Revenue with the help of plans designed, upsell camapigns, promotional schemes and targeted offers ,other usages and maintaining healthy realised rates
**Key Result Areas/Accountabilities**
Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues
Campaign Management
Ensure profitability of Upsell and Customer communication tools
Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
Migration of Subs to new plans with comprehensive Communication plan
Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
Subs, Usage & Revenue Tracking
Daily, monthly tracking of key performance indicators at sub level
Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience
Increase Visibility and Awareness in of Brands through the Postpaid Business
Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements ,etc
Contribute to the NPS & TNPS of the circle
Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
**Core Competencies, Knowledge, Experience**
1. Excel/SAS/BI
2. Analytics
3. CLCM
**Must have technical / professional qualifications**
1. Post Graduate MBA with 3-5 years’ experience
2. Analytical and Data crunching skills
3. Communication and presentation skills
4. Go to market
**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
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