Media Planning

2 weeks ago


Delhi, India Hero Moto Corp Full time

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**Date**:23 May 2024

**Location**: Gurgaon, DL, IN, 110016

**Company**:Hero Motocorp

**Function**
- Procurement**Pay Band**
- E4 to M2**Role**
- As the Media Planning & Audit Partner you will be part of the Procurement function and reporting to SH- Indirect Procurement.
- The purpose of your role is:
- Comprehensive assessment of organization’s media activities & expenditures
- To evaluate their effectiveness, efficiency & alignment with business goals
- Analysing various aspects of media buying & ROI
- Evaluation of media strategies
- Building media vendor relationships

**A purpose driven role for you**
- Your key responsibilities will include, but not limited to:
- Managing P2P activities of assigned categories
- Assessing the effectiveness of various media channels, evaluating the set KPIs
- To focus on Reach, Impressions, Engagement, CTR, Conversion Rate, ROI, Brand Awareness, CAC, etc.
- Provide recommendations for improvement & optimization
- Continuously optimize media strategies based on performance data, internal feedback & market trends to improve results over time

**A Day in the life**
Coordination with various stakeholders - Needs are different- Negotiations with low APV vendors - control is less
- The goal is to identify strengths, weaknesses, opportunities & threats in company’s media efforts

**Academic Qualification & Experience**
Graduate & MBA (preferred) with core specialization in Marketing, Events Management- 6 to 10 Years of experience in Marketing / Media Buying

**Technical Skills/Knowledge**
Worked in Marketing- Negotiation Skills
- MS Excel and MS Office
- SAP MM Module transactions
- Expertise in Media Buying & Planning

**Behavioural Skills**
Strategic orientation- Innovative thinking
- People development
- Solution focused
- Able to deliver result & build relations
- Customer focus
- Process oriented approach

**What will it be like to work for Hero**
- As the **world’s largest** manufacturer of motorcycles and scooters for the last** 22 years**, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by** 110 million Indians **and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. **Choose to be with the best, choose to be your best.**

**About Hero**
- Headquartered in New Delhi (India), Hero MotoCorp is the **world's largest** manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.- Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in **47 countries** across Asia, Africa, Latin America and the Middle East.- We have achieved the coveted milestone of **110 million cumulative production** and sales since inception. Aligned with its Vision** “Be the Future of Mobility”**, Hero MotoCorp plans to achieve its next **100 million sales by 2030.**
- We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).- Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.- In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) -** VIDA**, Powered by Hero. VIDA has commenced sales of VIDA V1 - its first EV - in India and plans to launch the product in global markets.- We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.- Read more about us.- Be with the best. Be your best. Catch-up on all our latest openings.-
**Job Details
- For internal use only**

**Job Segment**:SAP, R&D, Event Marketing, Procurement, Developer, Technology, Research, Marketing, Operations

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