Marketing Cloud
6 months ago
Urgent requirement**: 5+ SF marketing cloud + (6month interaction studio experience must)**
Collaborate with cross-functional teams to gather requirements and translate them into technical specifications.
Follow best practices to create web templates, web and triggered campaigns in Personalization Studio according to business use cases..
Implementation of Einstein recipes to display content and product recommendations using Interaction Studio
Creation and management of Sitemap to capture user interactions using Personalization studio.
Analyze and segment audiences based on the business criteria using Automation Studio and advanced filtering using SQL
Knowledge on components for personalization experiences which are Audience ETL, Catalog Objects, Categories and cross-experience segments.
Design cross-experience segments to target users across multiple channels and experiences for unified and cohesive customer interactions.
Implementation personalized customer journeys within Salesforce Interaction Studio to drive targeted, dynamic, relevant experience across digital channels.
Utilize Interaction Studio to create customer segments based on behavioral data, demographics, and other relevant factors.
Develop targeted marketing campaigns to engage specific customer segments and drive desired actions.
Monitor and analyze customer interactions and campaign performance within Interaction Studio.
Generate reports and insights to measure the success of personalized campaigns and recommend optimizations.
Duration : 6month
Project Name : UFT
**Job Type**: Temporary
Contract length: 6 months
**Salary**: ₹110,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 5 years (preferred)
Work Location: Remote
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