Digital Marketing Executive

6 months ago

Remote, India ESatisfy solutions Full time

Application House is a Salesforce Certified Consulting Partner providing tailor-made solutions and implementations as per clients' business needs. With over ten years of experience, we have successfully implemented Sales Cloud, Service Cloud, CPQ, and Non-Profit Cloud and completed lightning migration for our clients. We have a global footprint with certified experts actively working with clients in the United States, United Kingdom, Australia, India & Philippines. Our primary objective is to understand clients' business processes and provide solutions that are less complex and more effective. Our price book App: Automated Multiple Price Book for pricing calculation is listed on Salesforce AppExchange (with a CSAT of 5/5).

**Job description**:
We are seeking a driven full-time Digital Marketing Executive with a minimum of 2 years of experience, ideally within a Salesforce consulting company. This role requires a blend of strategic thinking and creativity that align with our business goals. You'll be instrumental in enhancing our SEO and marketing efforts.

You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

**Requirements**:

- A minimum of 2 years of experience in digital marketing, preferably within a Salesforce consulting company or similar technology-focused environment.
- Strong understanding of digital marketing channels and strategies, with proven success in driving brand awareness
- Knowledge of Salesforce and its ecosystem, demonstrating the ability to effectively communicate its value proposition.
- Creative thinker with strong analytical skills, capable of developing innovative marketing solutions to meet business challenges.
- Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
- Bachelor's degree in marketing, Business, Communications, or a related field.

**Key Responsibilities**:

- Support in executing comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, display advertising).
- Create engaging content that highlights our Salesforce consulting services and solutions, demonstrating thought leadership and industry expertise.
- Analyse market trends and competitor activities to identify opportunities for growth and improvement.
- Assist in Managing and optimizing website and social media profiles for maximum visibility and engagement.
- Stay abreast of the latest digital marketing tools and Salesforce updates to continuously enhance our marketing efforts.
- Must have previous experience working with Salesforce consulting companies.
- Must be able to create online and offline Salesforce marketing content.
- Must have at least 2+ years’ experience in specific to Salesforce consulting.
- Must be aware Salesforce IT consultancy marketing process.
- Must have experience with SEO.
- Must have experience in how to generate Salesforce lead from marketing campaign.
- Must have experience researching, planning and prospecting the Salesforce.
- Must be able to generate new Salesforce business pipeline primarily through prospecting with help of Salesforce marketing.
- Must be able to understand Salesforce leads process that are driven by inbound/outbound effort.
- Manage company WordPress website to generate leads.
- Work with online collaboration activities and campaigns to generate leads and new business opportunities.
- Must be able to work with YouTube, and social media like LinkedIn to generate leads and opportunities that helps you to win new business opportunities.
- Track, analyse and report the success of those campaigns and events.
- Proven track record of achieving Salesforce marketing metrics and consistent achievement of year-over-year quota attainment.
- Must have experience in Salesforce including Information Technologies (IT), cloud/SaaS products and consultancy Lead and Prospect Business Processes.
- Must be able to partner with core seller to identify and source net new Salesforce pipeline and assist by researching lines of business and personas.
- Empower the sales team with marketing content and campaigns that help drive sales.
- Plus to have experience in branding and copywriting
- Plus to have brand management experience

**Other Responsibilities**
- You will have very well communication skills and outstanding listening skills.
- Proactively identify new Salesforce marketing opportunities.
- Develop market strategies by researching lists of high-potential Salesforce prospects.
- You are responsible for working with the customer base through a strategic and consultative approach to win new Salesforce business prospects.
- Managing strategically full lead process

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